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COMPANY FORMED TO MARKET VIDEO-ON-DEMAND

 COMPANY FORMED TO MARKET VIDEO-ON-DEMAND
 BOCA RATON, Fla., Sept. 3 /PRNewswire/ -- Home Video Entertainment,


Inc. (HVE) has been formed to market video-on-demand technology developed by Southeast Partners, Inc. of Boca Raton and Dr. James Dilettoso, the inventor of film colorization and visual artist with The Moody Blues and Ambrosia musical groups.
 HVE, based in Boca Raton, will market Southeast Partners' proprietary technology to compress, transmit and receive digitized video data utilizing standard copper telephone lines. The two entities are discussing corporate partnerships and licensing agreements with major telecommunications, consumer electronics and entertainment companies in order to rapidly bring the technology to the consumer.
 "Our technology is at least two years ahead of the competition. We have achieved the capability to utilize standard FJ11 analog telephone lines for transmitting video," claimed the company's chief operating officer, Arthur G. Larsson. "This represents a major technological breakthrough over current technology, which requires fiber-optic, cable or satellite transmission."
 Video-on-demand by telephone could be the next major profit center for the telecommunications industry. The Southeast Partners' technology enables the public to simply call up an immense library of videos, order a selection and receive the video data on a special receiver box in three to five minutes. The customer can then view the video one time, at their leisure, stopping the show as many times as they wish. Such a service represents a major advance in convenience over current cable pay-per-view which requires fixed broadcast at set times.
 It also provides significant competition to the $11 billion home video rental industry. Why go out to shop for and return a rental when you can pick up the phone and receive your video in three minutes, billed to your telephone.
 Video-on-demand as a video dialtone will enable convenient and inexpensive access to not only top-selling features and newly released movies, but also to a wide spectrum of "niche" market films. These films might include educational programs, how-to videos, foreign language films, classics and music videos.
 The timing could not be better for Home Video Entertainment, Inc. On July 16, 1992, the FCC paved the way for the phone companies to aggressively enter the video dialtone market with a ruling allowing telecommunications companies to transmit video signals and urging Congress to repeal the ban on entering the cable business.
 The technology was developed by Dr. Dilettoso, a leading expert in the field of image processing. Former NASA scientist and inventor of film colorization, Dr. Dilettoso has solved key technological barriers to enable use of standard phone lines for video transmission. Dilettoso's team of scientists and engineers solved key problems related to: compressing the pictures, storing it on CD-ROM laser disks, transmitting over normal phone lines in three-five minutes, receiving the signal on the consumer's "magic box," restricting the view to a single showing, and enabling the custom stopping and starting of the video at the convenience of the user.
 The new technology has implications for video conferencing and computer video communications as well as video-on-demand. Other applications include transmission of medical images for closer physician collaboration and even 3-D animation, all over low-cost standard phone lines.
 -0- 9/3/92
 /CONTACT: Jay McCrensky of Marketshare, Inc., 301-656-9011; or Ron Hingst of PR Services, 313-662-5544, both for Home Video Entertainment, Inc./ CO: Home Video Entertainment, Inc.; Southeast Partners, Inc. ST: Florida IN: TLS ENT SU:


SB -- DE022 -- 6449 09/03/92 13:04 EDT
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Publication:PR Newswire
Date:Sep 3, 1992
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