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COMPANIES URGED TO TAKE STEPS NOW TO PREPARE FOR CRISIS SITUATIONS LATER

 WASHINGTON, Sept. 7 /PRNewswire/ -- Edward Segal Communications announced today that it will begin providing crisis communications services to corporations and organizations to help them prepare for, manage and control all aspects of emergency situations that may affect their activities, customers or reputation.
 Agency President Edward Segal said: "A carefully prepared crisis communications plan is an ounce of prevention that is worth a pound of cure. These plans can help any size corporation or organization respond quickly and effectively to dozens of differnt kinds of emergencies, from rumors and fires to product tampering and hostage situations."
 Well-known companies that have recently had a crisis include Pepsi, Procter & Gamble, Exxon, Sears, General Motors and Dow Corning.
 To help company executives and their staffs respond to a crisis, Edward Segal Communications will conduct workshop simulations so they can learn how to respond to different emergency scenarios, hold mock media interviews and provide guidelines for dealing with reporters and the public.
 The agency's crisis communications services include:
 -- Conducting "crisis check-ups" to evaluate a company's readiness to respond to different emergencies;
 -- Working with corporate staffs to prepare turnkey crisis plans;
 -- Assessing and revising the plans as needed on a regular basis; and
 -- Being available around the clock to help company officials deal with corporate emergencies.
 The agency, which is based in Washington, has also formed a network of respected advertising, business and legal experts who are on call to assist or complement an organization's ability to prepare or respond to the marketing or legal aspects of an emergency situation.
 The agency's crisis communications services will be provided by Segal, who has provided crisis communications counseling and other public relations services to more than 175 organizations in 35 different industries, ranging from retail and health to manufacturing and housing. His clients have included Marriott Corp., Lever Brothers, American Red Cross, and the Federal Home Loan Mortgage Corporation.
 Segal previously served as press secretary to members of Congress and political candidates.
 Joining Segal is Christine K. Jahnke, president of Positive Communications. Jahnke has conducted crisis communications media drills for major business and industry organizations including companies in the energy, chemical, consumer product and transportation fields.
 She has also provided media training to more than 1,000 corporate executives, association spokespeople, directors of nonprofit organizations, and political candidates.
 -0- 9/7/93
 /CONTACT: Edward Segal of Edward Segal Communications, 202-333-7966/


CO: Edward Segal Communications ST: District of Columbia IN: SU:

IH-DC -- DC005 -- 9262 09/07/93 10:33 EDT
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Publication:PR Newswire
Date:Sep 7, 1993
Words:411
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