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COMMUNITY REDEVELOPMENT AGENCY APPROVES FUNDING FOR A NEW ONE-YEAR STREET CLEANUP PROGRAM IN LINCOLN HEIGHTS

 LINCOLN HEIGHTS, Calif., April 15 /PRNewswire/ -- Patterned after successful programs in Boyle Heights and downtown Los Angeles, the Community Redevelopment Agency (CRA) today approved a $148,116 grant for the new Lincoln Heights Cleanup Program, designed to boost retail activity on Broadway and other commercial districts by removing graffiti and litter.
 "By sprucing up the physical appearance of Lincoln Heights, local merchants will be able to attract more shoppers and ring up more sales," said Councilmember Mike Hernandez, who asked the CRA to launch the cleanup effort in response to requests by merchants and residents in the community.
 The Lincoln Heights Chamber of Commerce, which will administer the CRA funds, has hired Barrio Planners Inc. (BPI), who will manage and operate the one-year program. The cleanup effort will help reduce the appearance of blight along Broadway and parts of Pasadena Avenue, Daly Street and Barranca Street, while providing a clean and attractive environment for shoppers.
 "If the success of our program in Boyle Heights is any indication, I'm sure shoppers and merchants in Lincoln Heights will be very pleased with the results of the new cleanup effort," said CRA Administrator Ed Avila. "Cleaner streets will also foster greater civic pride in the Lincoln Heights community."
 The new campaign is patterned after similar cleanup efforts in downtown Los Angeles and Boyle Heights. In its first three years of operation, work crews in Boyle Heights have collected more than 400 tons of trash, steam-cleaned nearly 300,000 square feet of sidewalk, and treated more than 500 buildings and 100,000 square feet of wall defaced with graffiti.
 Under the program, BPI will hire local residents who will clean up litter daily from curbs and gutters, sidewalks, and alleys, and remove graffiti from walls and street furniture on a regular basis. Also, a steam cleaner will be used to remove gum and grime from heavily used sidewalks.
 Brochures, flyers, posters and banners will be created to market the cleanup effort to merchants, who also will be given instruction on maintenance techniques. The program will augment existing cleanup efforts provided by the city's Public Works Department.
 -0- 4/15/93
 /CONTACT: Marc Littman or Charles Sifuentes of the Public Information Office of the Community Redevelopment Agency, 213-977-1951/


CO: Community Redevelopment Agency ST: California IN: SU:

MS-JB -- LA032 -- 6505 04/15/93 17:39 EDT
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Date:Apr 15, 1993
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