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COMMONWEALTH WINS INTERNATIONAL AWARDS FOR 'AMERICA STARTS HERE' TRAVEL MARKETING CAMPAIGN

 HARRISBURG, Pa., Jan. 29 /PRNewswire/ -- Pennsylvania has won three international "Adrian Awards" for its "America Starts Here" travel marketing campaign, according to state Commerce Secretary Andrew T. Greenberg.
 The Commonwealth received the travel advertising awards in the 1992 International Travel Competition sponsored by the Hospitality Sales and Marketing Association International, Greenberg said.
 The Commonwealth captured the first-place gold award in the State Convention/Tourism Bureau Category for its overall "America Starts Here" advertising campaign. The campaign included 30-second and 60-second television commercials, spring and summer radio commercials, outdoor billboards and a visitors guide.
 In addition to the top award, the Commonwealth earned a silver award for its outdoor advertising campaign and a bronze award for its spring/summer television advertisement.
 "Under the America Starts Here' theme, we have been very aggressive and successful in marketing the Commonwealth and its numerous activities and events," Greenberg said. "Winning these awards and being singled out by our peers in the travel and hospitality industry is a real honor for the Commonwealth's travel marketing program.
 "In addition to being a creative success, the Commonwealth's travel marketing also has contributed significantly to the continued growth of travel spending throughout the state," Greenberg said.
 Travel spending in Pennsylvania in 1990, the latest year for which figures are available, totaled $16.2 billion, up 10 percent from 1989.
 The state's "America Starts Here" theme and the toll-free 800-VISIT-PA number are featured in each part of the campaign. Those who call the toll-free number receive a Pennsylvania Visitors Guide with listings of attractions, accommodations and special events throughout the state.
 The state's award-winning campaign was developed by Elkman Advertising and Public Relations in Bala Cynwyd, Montgomery County. The program is administered by the Department of Commerce's Bureau of Travel Marketing.
 /delval/
 -0- 1/29/93
 /CONTACT: Ron Jury press secretary of the Department of Commerce, 717-783-1132/


CO: Pennsylvania Department of Commerce ST: Pennsylvania IN: ADV SU:

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