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COME TO IKEA IN CARSON ON WEDNESDAY, NOVEMBER 18, AND YOU COULD WIN ENOUGH IKEA HOME FURNISHINGS TO FILL YOUR ENTIRE HOUSE

 Okay, fine, IKEA will throw in the house
 LOS ANGELES, Calif., Nov. 18 ~PRNewswire~ -- The following was


released by IKEA:
 Today, Wednesday at 9:00 a.m., IKEA opens in Carson, Calif. IKEA, the unique home furnishings retailer from Sweden that does everything in a big way, has come up with another big idea that every person in Southern California would love to be the benefactor of. To celebrate the opening of their fifth and final store in the Los Angeles market, they are giving away a brand new Kaufman and Broad home and $10,000 worth of IKEA home furnishings to fill it, total value up to $200,000.
 Stop by the store and, just so you and everyone else don't forget, you'll see that house, or at least a three-quarter scale replica in front of the store. Tens of thousands of people are expected to be there and try their hand at winning a brand new home.
 Why? Well, IKEA joined forces with Kaufman and Broad, California's largest home builder, to give everyone the chance to win a dream come true -- a beautiful new home plus $10,000 worth of IKEA furniture. It's clear customers of both IKEA and Kaufman and Broad have embraced the concept that quality is only valuable when it's affordable and also the philosophy upon which these companies were built -- that everyone is entitled to a better life. And, with a total value of up to $200,000, someone in particular will certainly have a better life. The winner of this House Giveaway will not only be able to choose the style of the house and location from any of Kaufman and Broad's 26 housing developments in Southern California, they will also be able to select the furniture and home furnishings they desire from IKEA.
 The House Giveaway will begin with the Opening of the IKEA in Carson on Wednesday, November 18 and run through November 29. Entries will be available at all five IKEA stores in Burbank, Fontana, City of Industry, Tustin and, of course, Carson. A finalist will be selected from each store and invited to meet at the Carson store on December 3. There, one lucky winner will select a key that fits the door of the facade and the door of their brand new home. So that no one goes away empty-handed, the other four finalists will each receive a $1,000 gift certificate from IKEA.
 IKEA anticipates that close to 450,000 people will visit one of the five IKEA stores between November 18-29 to enjoy the Carson Grand Opening Celebration which will be going on at all stores and to try their luck at winning a dream home -- that's right, a home without the mortgage.
 -0- 11~18~92
 ~CONTACT: Judy McNamee or Gail Blumenfeld of IKEA U.S. West, 310-527-6085~


CO: IKEA; Kaufman and Broad ST: California IN: LEI CST SU:

JG -- NYON1 -- 2130 11~18~92 02:35 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 18, 1992
Words:493
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