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COMDEX Las Vegas 2004 and CMP Media's CRN Deepen Channel Program.

Business Editors/High-Tech Writers

COMDEX Las Vegas 2004

SAN FRANCISCO--(BUSINESS WIRE)--April 12, 2004

Expanded Program Helps Technology Vendors Increase Brand Awareness

and Foster Relationships with Critical Members of the Channel

MediaLive International, Inc. announced today that COMDEX(R) Las Vegas 2004 and CRN are expanding on last year's channel program to increase the value it provides to vendors, buyers and channel members alike.

Enterprise vendors view the channel as a strategic way to reach the small and medium sized market (SMB), the most critical market affecting their revenue and growth generation. In addition, technology budgets are increasing and buyers from virtually every market segment are looking to the channel for new solutions to overcome business challenges.

According to Gartner Dataquest Research, the channel is expected to grow by 13 percent a year through 2005. The firm also predicts that the indirect channel will reach $432 billion in 2004 alone.

"More than 10,000 channel professionals attended COMDEX(R) Las Vegas 2003. Clearly this sector has become increasingly influential to the IT market," said Eric Faurot, vice president and general manager of COMDEX(R). "Working with CRN, the most respected authority in the channel, we developed an extensive program that provides vendors with a platform to build long-standing, strategic relationships with key channel representatives. The program marks a return to our roots of putting buyers in front of the right channel partners."

"As new products continue to emerge and become more complex, organizations are increasingly turning to business and technology integrators to deliver tailored business solutions," added Lisa MacKenzie, publisher, CRN. "The expanded channel programs we have developed in conjunction with COMDEX(R) Las Vegas 2004 will help business and technology integrators reach the growing small and medium sized marketplace."

The COMDEX 2004 Channel Program

The COMDEX 2004 Channel Program brings technology buyers face-to-face with qualified solution providers, resellers, consultants, and systems integrators. The 2004 program will add breadth and depth to last year's successful program areas including:

-- Multi-vendor Solution Centers

-- Customized channel education given by select industry leaders

-- Global Networking Center for the International Channel (GNC)

-- COMDEX After Dark Networking events

Vendor Sponsorship Packages Added

COMDEX(R) and CRN will offer three tiers of sponsorship packages -- Individual, Gold and Platinum. The packages provide opportunities to build relationships and create brand awareness through a variety of offerings including:

-- An entire area focused exclusively for over 10,000 channel

professionals

-- One-on-one meetings with pre-qualified and selected members of

the channel

-- A seat on the COMDEX Keynote Panel moderated by Michael

Vizard, editor in chief of CRN

-- CRN Industry Hall of Fame cocktail party sponsorship

-- Meeting room in the channel program area

-- Extensive marketing package

-- Booth on the COMDEX show floor

-- Pods in the Channel Pavilion

-- Channel open session

-- General education sessions

To learn more about the COMDEX 2004 Channel Program, visit www.comdex.com.

The COMDEX 2004 agenda will again be organized around a collective set of technology themes, identified by the business technology community as the most critical areas for evaluation, education, and adoption of new purchases. They include Security, Wireless and Mobility, Enterprise Applications, Linux and Open Source, Windows Platform, Web Services and Utility Computing and Storage.

About CRN

CRN provides business and technology integrators with the crucial information and analysis they need to grow their businesses successfully. As an advocate for and voice of the Channel, business and technology integrators turn to CRN first for immediate information. With more than 20 years of experience, CRN is the most trusted source for 117,500 channel professionals. CRN can be found on the Web at www.crn.com

About COMDEX(R)

Part of the MediaLive International, Inc. family of global brands, COMDEX(R) hosts educational forums, events and conferences that focus on furthering the use of technology for business growth. COMDEX(R) fosters ongoing collaboration, communication and commerce for the $915 billion IT market by connecting IT vendors with global, active technology buyers. The COMDEX Conference and Exposition Las Vegas 2004 will take place November 15-18 at the Las Vegas Convention Center. For more information, visit www.comdex.com.

About MediaLive International, Inc.

MediaLive International is producer of many of the world's best-known events, related media and marketing services for technology buyers and sellers. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX(R) and NetWorld(SM)+Interop(R), such highly focused educational programs as BioSecurity(TM) and Next Generation Networks(R), custom seminars including JavaOne(R), respected publications including Business Communications Review, and specialized vendor marketing programs. Created in 2003 from the assets of Key3Media, MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

MediaLive International, Seybold, Seybold Seminars, COMDEX, NetWorld+Interop, Next Generation Networks, Business Communications Review, and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States and other countries. Other names mentioned may be trademarks or service marks of their respective owners. JavaOne is a registered trademark of Sun Microsystems, Inc.
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Publication:Business Wire
Geographic Code:1USA
Date:Apr 12, 2004
Words:857
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