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COMDEX Las Vegas 2003 Spotlights International Growth; Global Networking Center Focuses on Fostering Understanding Between Domestic and International Markets.

Business Editors/High-Tech Writers

COMDEX Las Vegas 2003

SAN FRANCISCO--(BUSINESS WIRE)--Nov. 11, 2003

MediaLive International, Inc., producer of the world's best-known events, related media and marketing services for technology buyers and sellers, today announced programs and content developed specifically for the international exhibit and attendee community at COMDEX Las Vegas 2003, November 16-20, at the Las Vegas Convention Center. Specific highlights include presentations from countries like Brazil, Denmark, France, the United Kingdom and Taiwan; information on how international vendors can leverage the IT market in the United States; and exclusive networking opportunities for international participants.

"More than 16 percent of this year's attendees are from international markets," said Eric Faurot, vice president and general manager of COMDEX. "Clearly, with trends such as outsourcing front and center, the global economy is critical to the IT industry. Only an event like COMDEX can provide a comprehensive overview of the state of the global IT industry while giving international buyers and sellers contextual content, education and community."

The core of the COMDEX international focus is its Global Networking Center (GNC), located at the center of the show floor in Central Hall 3. The GNC is open 10 AM-5 PM, Monday-Wednesday, November 17-19; and 10 AM-2 PM, on Thursday, November 20.

The GNC provides international buyers and sellers of IT with a forum to learn about global expansion opportunities in specific countries; meet with key international buyers and sellers; engage in traditional or online matchmaking; establish new global business relationships; and strengthen existing global partnerships.

Additional International Networking and Educational Opportunities

Attendees can participate in international market opportunity presentations and receptions to learn how to better access global markets from countries such as Brazil; Denmark; France; the United Kingdom; and Taiwan. During these sessions, participants will learn about the market opportunities available to United States and international businesses and how their governments are working to foster global partnerships.

In addition, industry leaders will present on accessing IT markets in the United States. Discussion leaders will present on what IT sector opportunities exist in the United States for international organizations and how the U.S. Department of Commerce is working to foster partnerships with foreign technology businesses. A networking reception with representatives from the U.S. Department of Commerce and international business leaders will be held after the presentation.

Specific presentations include:

-- UK Opportunity for IT Companies

-- Successful Partnering in Denmark

-- Accessing Taiwan's IT Markets

-- Accessing United States' IT Markets

-- Accessing Brazil's IT Markets Through Its Free Trade Zone

-- France, the Best Partner for IT

In addition, from 5:30-6:30 PM, on Tuesday, November 18, an invitation-only, "Around the World: Meet the Channel" reception will be held in the GNC. The reception presents an exclusive opportunity for U.S. value-added resellers (VARs); solution providers; integrators; business and technology consultants to meet face-to-face with international COMDEX exhibitors looking for U.S. Channel partners.

The wine and cheese reception will be held at the Global Networking Center after the exhibit floor closes.

COMDEX Las Vegas 2003 focuses on IT in the B2B marketplace and covers seven core technology themes: Linux and Open Source, Wireless and Mobility, the Digital Enterprise, Web Services, Windows Platform, On-Demand Computing and Security. Together, these themes represent the fastest growing areas of technology advancement that will drive the majority of market innovation in support of user needs in 2003 and beyond. For further information about the extensive security tracks COMDEX Las Vegas offers this year, visit www.comdex.com.

How to Register for COMDEX

Online registration is available immediately at www.comdex.com/lasvegas2003/register, or by calling toll free at 888-508-7510 or 508-743-0186 (outside the U.S.). Call center hours are Monday-Friday 7 AM-5 PM, Pacific. Closed Saturday and Sunday.

About COMDEX

Part of the MediaLive International, Inc. family of global brands, COMDEX hosts educational forums, events and conferences that focus on the technology areas most critical to today's IT buyer. COMDEX fosters ongoing collaboration, communication and commerce for the $879 billion IT market by connecting IT vendors with decision makers in Global 2000 companies. Upcoming regional events include COMDEX Sweden 2004, January 23-25, in Goteborg; COMDEX Saudi Arabia 2004, March 14-17, in Jeddah and COMDEX Canada 2004, March 24-26, in Toronto.

About MediaLive International, Inc.

MediaLive International is producer of the world's best-known events, related media and marketing services for technology buyers and sellers. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX and NetWorld+Interop, such highly focused educational programs as BioSecurity and Next Generation Networks, custom seminars including JavaOne, respected publications including Business Communications Review, and specialized vendor marketing programs. Created in 2003 from the assets of Key3Media, MediaLive International is a privately held company headquartered in San Francisco, with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com.

MediaLive International, COMDEX, NetWorld, NetWorld+Interop, Next Generation Networks, Business Communications Review, BioSecurity and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States and other countries. Other names mentioned may be trademarks or service marks of their respective owners.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 11, 2003
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