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 CLEVELAND, July 1 /PRNewswire/ -- Since early this year, a 14-member group called the Demand-Side Management (DSM) Collaborative has been working to bring energy efficiency to Northeast Ohio. Six months of work culminated with today's announcement and kickoff of 12 "Energy Savers Programs" by the Cleveland Electric Illuminating Company (CEI).
 "As recently as a few years ago, a working partnership such as this might not have been possible," said Bill Ridmann, CEI's marketing services director. "But these are new times and companies like ours are taking new approaches to solve problems."
 The Collaborative was developed following an agreement between the company and customer representative groups and was approved by the Public Utilities Commission of Ohio (PUCO). Under this agreement, CEI and its sister company, Toledo Edison, allocated $35 million toward development of DSM programs over a three-year period.
 "The Collaborative approach was the perfect solution to creating energy efficiency and cost-savings programs for CEI's customers," said Joe Meissner, Greater Cleveland Welfare Rights Organization and co- chairman of the DSM Collaborative.
 "I'm proud to say we're behind CEI on this one," said Ned Ford, Sierra Club. "Energy efficiency provides many benefits to customers and to the environment. This Collaborative approach is fulfilling its promise of providing a non-adversarial forum for a diverse set of concerns to be resolved."
 The DSM Collaborative includes representatives from Centerior Energy (NYSE: CX), the parent company of CEI and Toledo Edison, the Sierra Club, City of Cleveland, Greater Cleveland Welfare Rights Organization, Industrial Energy Consumers, Ohio Consumers' Counsel, Public Utilities Commission of Ohio, Toledo Edison Joint Energy Task Force, CEI and Toledo Edison Consumer Advisory Panels, as well as the following community representatives: Robert Jaquay, Cuyahoga County Planning Commission; Alexander Sokiranski, Finast Supermarkets; Daniel Robbins, Toledo Society of Professional Engineers; and Harold Whitmore, a retired GE Lighting expert.
 -0- 7/1/93
 /CONTACT: Irene Prezelj of Cleveland Electric Illuminating Company, 216-479-4906, or 216-623-1060 after hours/

CO: Cleveland Electric Illuminating; Toledo Edison ST: Ohio IN: UTI SU:

AR -- CL001 -- 7541 07/01/93 08:49 EDT
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Publication:PR Newswire
Date:Jul 1, 1993

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