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COLGATE-PALMOLIVE ANNOUNCES NEW DISHWASHING DETERGENT TECHNOLOGY FOR WOMEN WITH SENSITIVE SKIN

 COLGATE-PALMOLIVE ANNOUNCES NEW DISHWASHING DETERGENT
 TECHNOLOGY FOR WOMEN WITH SENSITIVE SKIN
 NEW YORK, May 4 /PRNewswire/ -- Seven in 10 women claim they have sensitive skin. And now they have a dishwashing liquid all their own.
 Palmolive(R) Sensitive Skin, which is being introduced nationally after 10 years and $6 million in development, is based on a new technology that cleans dishes and helps reduce irritation of delicate hands.
 The patented technology is different from the basic chemistry of dishwashing liquids. It puts cleaning molecules -- surfactants -- to work dislodging caked-on food and grease without upsetting the skin's natural protective oil balance.
 "Even with an automatic dishwasher in the house, dishes are often washed by hand when the machine can't be filled completely, and many people prefer to wash certain items, like pots, by hand," said Grace Richardson, vice president of consumer affairs at Colgate-Palmolive. "Consequently, rough, red, chapped hands are a fact of life for millions."
 Back to the R&D Drawing Board
 "Our research and development team went back to the drawing board and created a new, customized formula," she said. "The challenge was to come up with a combination of cleaning agents that is tough on greasy dishes and helps reduce irritation. None of the leading brands have been able to accomplish this combination as successfully as before."
 Current leading dishwashing liquids strip away the skin's natural oils in the same way that they remove grease and food particles from plates. Without such a protective layer of oils, hands are exposed to irritants that can cause swelling and redness.
 Palmolive Sensitive Skin is a biodegradable colorless formulation. It contains no dyes and none of the harshest chemicals found in leading dishwashing liquids. It will be available in three popular sizes: 22 oz. (suggested retail price, $1.79), 32 oz. ($2.59), and 42 oz. ($3.29).
 Colgate-Palmolive has had a long history of delivering dishwashing products that meet the changing needs of consumers, Richardson noted. "We first introduced a liquid detergent in the 1940s," she said. "Our Palmolive brand was the first to offer consumers a liquid for automatic dishwashers and, realizing the need for a more convenient product, we later developed a liquid gel formula. Today, the Palmolive name is associated with a complete family of dishwashing products with a strong consumer following."
 Colgate-Palmolive, with worldwide sales of $6.1 billion, markets consumer products in over 160 countries under such internationally recognized brand names as Colgate, Palmolive, Ajax, Fab, Irish Spring, Hill's Science Diet, and Mennen Speed Stick and Lady Speed Stick anti-perspirants. The company's core businesses are in oral care, body care, household surface care, fabric care, and pet nutrition and health care.
 -0- 5/4/92
 /CONTACT: Michael Piazza, 212-691-1781, or Jennifer Crowl of Corporate Communications Marketing Group, 212-691-2570, both for Colgate-Palmolive/ CO: Colgate-Palmolive ST: New York IN: SU:


CK-MA -- NY009 -- 5836 05/04/92 08:37 EDT
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Publication:PR Newswire
Date:May 4, 1992
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