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COLDWELL BANKER UNVEILS STUDY IN CORPORATE RELOCATIONS AND ANNOUNCES THE CORPORATE MOBILITY INDEX

 MISSION VIEJO, Calif., Aug. 31 /PRNewswire/ -- Coldwell Banker Relocation Services Inc., a national leader in corporate relocation management and a subsidiary of Coldwell Banker Residential Group announced the findings of the 1992 Corporate Mobility Survey. The survey provides a quantitative focus on corporate relocations in America and includes a benchmark measurement resulting in the Corporate Mobility Index (CMI).
 "Proper development and allocation of human resources require reliable and accessible measurements of past relocation activity and future expectations of mobility," says Stephen C. Roney, President and CEO of Coldwell Banker Relocation Services Inc. "The Coldwell Banker Corporate Mobility Index (CMI) will help establish a baseline for measuring corporate mobility pattern and the underlying influences that drive them in future years."
 The CMI measures year-to-year changes in the number of homeowners and renters relocated by their employers, who responded to the survey, in an index similar to the Dow Jones Industrial Average. The initial results from the one hundred companies who responded to the survey, showed a 5.3 percent drop in relocation activity from 1991 to 1992, less than the double-digit decrease most observers have estimated.
 The CMI is set to become a key indicator that in future years will contain not only a measure of year-to-year historical activity but also a predictive component. In forthcoming surveys, companies will be asked to estimate their future employee movement and then compare their estimate against actual activity. This leading indicator will help businesses of all size and industry refine their strategic relocation planning and budgeting processes.
 SURVEY FINDINGS: The Corporate Mobility Survey findings support in- depth research on such issues as: relocation mobility, policy administration, international relocation activity, corporate attitudes and events influencing relocation, U.S. regional activity, cost of relocation, and employee resistance to transfer. The Corporate Mobility Survey will be conducted yearly generating each new year's Corporate Mobility Index (CMI). The survey was tabulated by the Yankelovich Partners, a respected national marketing consulting and marketing research firm with experience in tracking industry viewpoints and trends. The 100 companies interviewed were selected on the basis of their size in terms of total number of employees and number of relocations handled annually. Contacted companies covered a broad range of industries across the country. Interviewed corporate relocation professionals were screened on the basis of their tenure and knowledge of relocation activities within their corporation.
 Coldwell Banker Relocation Services Inc., is headquartered in Mission Viejo, California, with three major national service centers located in Schaumburg, Ill.; Norwalk, Conn.; and Mission Viejo. It is the second-largest provider of corporate relocation management services, serving over 400 corporate clients. Coldwell Banker Relocation Services Inc. is a division of Coldwell Banker, a residential real estate firm with over 2,100 residential real estate offices, over 50,000 sales associates and employees in North America.
 -0- 8/31/93
 /CONTACT: Lynne Muller, 714-367-3815/


CO: Coldwell Banker Relocation Services Inc.; Coldwell Banker ST: California IN: SU:

BP-EH -- LA001 -- 7465 08/31/93 11:30 EDT
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Publication:PR Newswire
Date:Aug 31, 1993
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