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COLD WAVE FOR SAN DIEGO AS ICE CREAM VENDORS COME TO TOWN; RINGING BELLS, GIANT ICE CREAM CONE AND LOTS OF FREE ICE CREAM HIGHLIGHT CONVENTION NOV. 11-14

 SAN DIEGO, Nov. 12 /PRNewswire/ -- In 1904 at the St. Louis World's Fair, America fell in love with the ice cream cone. Almost 90 years later, the International Association of Ice Cream Vendors (IAICV), an industry devoted to bringing ice cream treats to neighborhoods across the country in trucks with ringing bells, bicycles and push carts, renewed that ice cream love affair in San Diego as it held its annual convention at the San Diego Hilton Beach & Tennis Resort.
 Before convening for three days of business discussions and informal meetings, the IAICV fanned out across San Diego to hand out free samples of the cones, pops, sandwiches and sundaes that are the staple of the ice cream vendor business. Led by a classic ice cream delivery truck complete with ringing bells, Miss Drumstick, the seven-foot tall ice cream cone character of Nestle' Ice Cream Company, and her entourage made stops throughout San Diego, providing Nestle' ice cream treats to the young ... and the young at heart. Included on this ice cream tour were the Veterans' Day Parade in downtown San Diego, the Veterans Memorial Center, the Veterans Medical Center and local YMCAs and child care centers.
 The IAICV represents companies that produce or distribute ice cream and frozen novelty products throughout the United States and Canada, mainly through street vending vehicles ranging from delivery trucks to bicycles and push carts. More than 3 billion ice cream products are sold via street vendors annually, accounting for nearly $2 billion in retail sales.
 "Ice cream vending from street vehicles has been an integral part of not only the ice cream industry but of the country's social fabric from the time ice cream became popular," said Earl Barish, IAICV president. "This convention offers us a chance to share ideas on how we can better work with the cities and towns we serve to continue and enrich a great tradition. We also want to say thank you to the people of San Diego in the way we know best ... by bringing smiles to kids young and old with samples of ice cream product."
 The convention also featured exhibits and displays of almost every aspect of the ice cream vending business, from products "on the street" to the technology and equipment that help the industry thrive.
 Nestle' Ice Cream Company is headquartered in Columbus, Ohio, and is a division of Nestle' USA. The Nestle' Ice Cream Company family of products includes some of America's best-known and best-loved frozen novelty products and its most trusted brand names including Nestle' Crunch, Drumstick, Bon Bons, Butterfinger, Flintstones Push Ups, Heath and Dole.
 The International Association of Ice Cream Vendors was established in 1970 as a professional organization dedicated to the education and communication of responsible, safe, and ethical practices in the ice cream vending industry. The IAICV has 115 supplier and vendor members.
 -0- 11/12/93
 /NOTE TO EDITORS: Photo available on INS network/
 /CONTACT: Russ Birkos, Sarah Fath or Judy Webb of Lord, Sullivan & Yoder P.R., 614-846-7777, for IAICV; Nick Kosanovich of Nestle' Ice Cream Company, 614-294-4931; or Earl Barish of IAICV, 204-837-8687/


CO: International Association of Ice Cream Vendors ST: California IN: FOD SU:

AR-BM -- CLFNS9 -- 3683 11/12/93 12:12 EST
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Publication:PR Newswire
Date:Nov 12, 1993
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