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COKE TO MARK 'CLASSIC' CAROLINA'S SEASON WITH COMMEMORATIVE CAN

 CHARLOTTE, N.C., April 8 /PRNewswire/ -- Coca-Cola Bottling Co. Consolidated (NASDAQ-NMS: COKE) today announced it will be offering North Carolina consumers commemorative cans of Coca-Cola Classic to mark the University of North Carolina's NCAA national basketball championship.
 Coke Consolidated spokesman Lauren Steele said only 480,000 collectable cans will be sold throughout the company's North Carolina territory, from Murphy to Plymouth. The distinctive cans depicting North Carolina's championship season will begin appearing on store shelves next week.
 "Carolina basketball had a classic year -- culminating with an exciting win over Michigan in the championship game," Steele said. "Coca-Cola Classic is also number one and we want to salute this fine team with a commemorative can to help fans remember this historic season."
 Steele said commemorative packaging is very popular with sports enthusiasts and with collectors. "The commemorative can we sold last year to celebrate Duke's NCAA title was extremely popular," he said. "We urge Carolina fans to act quickly to get their cans while they last because this package is destined to be a collectors' item."
 "All North Carolinians and basketball fans everywhere salute the University of North Carolina for a remarkable season. We are proud to be a part of this celebration," he said.
 Charlotte-based Coca-Cola Consolidated is the largest Coca-Cola bottler in North Carolina and the second largest in the nation. Coke Consolidated has facilities in the following North Carolina communities: Charlotte, Raleigh, Greensboro, Winston-Salem, Asheville, Fayetteville, Burlington, Mt. Airy, Albemarle, Shelby, Hamlet, Salisbury, Statesville, Boone, Bryson City, Forest City, Hickory, N. Wilkesboro, Lumberton, Plymouth and Wilson.
 -0- 4/8/93
 /CONTACT: Lauren C. Steele, VP-Corporate Affairs, 704-551-4551, or Betty Turner, 704-551-4508, both of Coca-Cola Bottling Co. Consolidated/
 (COKE)


CO: Coca-Cola Bottling Co. Consolidated ST: North Carolina IN: FOD SU:

CM -- CH011 -- 4362 04/08/93 16:01 EDT
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Publication:PR Newswire
Date:Apr 8, 1993
Words:300
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