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COHERENT HULL OF ENGLAND APPOINTS LASERTECHNICS EXCLUSIVE NORTH AMERICAN DISTRIBUTOR FOR XYMARK

 COHERENT HULL OF ENGLAND APPOINTS LASERTECHNICS
 EXCLUSIVE NORTH AMERICAN DISTRIBUTOR FOR XYMARK
 ALBUQUERQUE, N.M., Aug. 25 /PRNewswire/ -- Lasertechnics, Inc. (NASDAQ: LASX) and Coherent Hull Ltd. of Hull, England, today announced that Lasertechnics has been appointed as exclusive North American distributor for Coherent's Xymark laser marking systems. Lasertechnics' Laser Marking Division manufactures and sells laser marking systems for the packaging industry, and has been active as an OEM reseller of Coherent's laser coding accessories since 1990.
 Coherent's new Xymark is a unique laser coding machine for the packaging industry which emulates the action of an ink jet system by rapidly deflecting small pulses of infrared light onto moving products to form dot matrix characters. The system offers all the advantages traditionally associated with ink jet systems, such as programmable message changes, flexible code formats (one, two or three lines of print), ease of installation and setup, and compact design. Since the marking system is laser-based, it further offers all the advantages associated with modern laser marking technology, including code permanence, low operating costs, low maintenance, and elimination of hazardous inks and solvents.
 Commenting on the conclusion of the agreement, Lasertechnics President Louis F. Bieck Jr. said, "Xymark is an exciting product which complements our existing line of laser coding equipment and offers precisely the next level of refinement demanded by industrial users of laser marking systems. While laser coding has steadily gained acceptance within the packaging industry, its market share has remained modest. Xymark represents a leap in technology which will allow us to compete effectively against ink systems in an estimated $50 million market segment."
 Ken Lipton, managing director of Coherent Hull Ltd., stated, "Our cooperation with Lasertechnics has been a successful one to date, and they have demonstrated an excellent knowledge of the North American laser coding business. This knowledge will allow them to introduce Xymark quickly and effectively into the markets where its unique technology will have the greatest impact."
 In addition to industrial laser marking equipment, Lasertechnics also designs, manufactures and markets digital imaging systems for high-performance computer graphics and image processing applications. Coherent Hull Ltd. is a division of Coherent Inc. (NASDAQ: COHR) in Palo Alto, Calif., the world's largest independent laser company.
 -0- 8/25/92
 /CONTACT: Louis F. Bieck Jr., president and CEO of Lasertechnics, 505-822-1123/
 (LASX COHR) CO: Lasertechnics, Inc.; Coherent Hull Ltd. ST: New Mexico, California IN: CPR SU: CON


GK-PS -- NY041 -- 3029 08/25/92 12:19 EDT
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Publication:PR Newswire
Date:Aug 25, 1992
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