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CODE WEST, YOUNG MAN, CODE WEST

 CODE WEST, YOUNG MAN, CODE WEST
 NASHVILLE, Tenn., Aug. 4 /PRNewswire/ -- So you don't know much


about riding point or taking the first watch, and the closest you've come to bustin' cattle is the time you almost hit a trailer full of cows on the highway. But you can still get that Retro Western look with a pair of Code West boots.
 "It's hot for both men and women," said John McAlpine, director of product development for Code West Footwear. "It's pushed everything else into the background."
 According to McAlpine, many foreign countries have developed a fascination with Americana. And because they think everyone in America is a cowboy, fashion-wise that fascination translates into boots, jeans, fringe, snap-front shirts and Western detailing.
 If you've caught the Retro fever and find yourself using a saddle for a pillow and saying things like, "Stumpy, you ride ahead and scout around," the people at Code West can help.
 They've got the Retro look in a mess of styles, from the Hollywood to the Annie Oakley. They're straight from the back lot of a '50s Western -- pointy toes, fancy stitching and colorful underlays. Code West makes them in color combinations of black, white, red, turquoise, green, yellow and purple.
 "Rodeo riders originally wore them to get the judges' attention," McAlpine explained. "Now they're likely to be the first pair of boots someone has ever worn -- someone who wants to be in on this look that the magazines have blown over the top."
 Cover us. We're going in.
 Code West, a GENESCO company, is a leading marketer and manufacturer of fashion-forward footwear.
 -0- 8/4/92
 /NOTE TO EDITORS: Color transparencies and black and white photos of Code West boots are available./
 /CONTACT: Dana Reece for Code West, 615-244-1818/ CO: Code West Footwear; GENESCO ST: Tennessee IN: REA SU: PDT


SM -- NYFFNS1 -- 6441 08/04/92 06:46 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 4, 1992
Words:314
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