Printer Friendly

COCA-COLA TO OPEN NEW 'WISCONSIN PROUD' CENTER AT STATE FAIR

 COCA-COLA TO OPEN NEW 'WISCONSIN PROUD' CENTER AT STATE FAIR
 Wisconsin's Greatest Sports Moments to be Featured
 The 10 greatest moments in Wisconsin's sports history will be highlighted at an exciting new State Fair exhibit, opening in West Allis, Wis., on Aug. 6.
 The 20-foot by 30-foot "Coca-Cola/Wisconsin Proud Center" will feature a giant video wall for viewing the memorable sports moments picked by a panel of journalists from the Badger State.
 Life-sized cutouts of Wisconsin sports figures, a sports contest, and a designated-driver booth offering free Coca-Cola products will be included in the exhibit. Through an interactive video system, Wisconsin residents also will have the opportunity to explain why they are "Wisconsin Proud."
 "Wisconsin has so many things of which to be proud," said Elmer Knapp, president of Coca-Cola Bottling Company of Wisconsin. "We've tried to highlight some of the elements that make our great state special through the use of historical sports moments on video, recognizable team cutouts and other participatory activities."
 Fairgoers will see nine of the greatest moments and will be challenged to guess the top Wisconsin sports moment of all time. The number one moment will be revealed on the last day of the fair, Aug. 16, and a Packer Getaway Weekend will be awarded through a drawing of the correct entries. Included in the video will be Eric Heiden winning five gold medals in the 1980 Olympics, the Milwaukee Bucks capturing the 1971 NBA Championship, and the Milwaukee Brewers clinching the 1982 American League Pennant.
 The Coca-Cola/Wisconsin Proud Center also will include eight cutout replicas of Wisconsin athletes and humorous characters to raise money for the Child Abuse Protection (CAP) Fund. Among the cutouts will be a Milwaukee Brewer, "Willie B. Bacon" the pig (mascot of the state fair) and a Green Bay Packer. Fairgoers will be able to purchase a Polaroid photo, with a portion of the proceeds going to the CAP Fund, or they may use the cutouts with their own camera equipment free of charge.
 The center, located in front of the Activity Dome, will be open daily from 9 a.m. to 9 p.m. Admission to the center is free.
 CONTACT: Bob Bertini of Coca-Cola USA, 404-676-5173; or Jorg Pierach or Julia Holtze of Mona Meyer McGrath & Gavin, 612-832-5000.
 -0- 8/5/92


CO: Coca-Cola Bottling Co. or Wisconsin ST: Wisconsin IN: FOD SU:

KH -- MN006 -- 7145 08/05/92 14:00 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Aug 5, 1992
Words:406
Previous Article:FORMER WISCONSIN OLYMPIAN BETH HEIDEN TO COMPETE IN COCA-COLA RECYCLING OLYMPICS
Next Article:INTEGRATED CIRCUIT SYSTEMS REPORTS RECORD REVENUES AND PROFITS FOR FOURTH QUARTER
Topics:


Related Articles
COCA-COLA TO LAUNCH FIRST WISCONSIN-SPECIFIC INITIATIVE
FORMER WISCONSIN OLYMPIAN BETH HEIDEN TO COMPETE IN COCA-COLA RECYCLING OLYMPICS
Coca-Cola Attempts to Break Guinness World Record for Group Line Dancing at The Coca-Cola Essence Music Festival 2001 July 5-7 in New Orleans.
The Gift of Reading Tour Sets Ambitious Goal of Getting Books In The Hands of All Children.
Jazz at Lincoln Center Announces Leadership Grant From The Coca-Cola Company To Help Build New Jazz Arts Facility; $10 Million Donation Will Be Used...
Georgia Aquarium and World of Coca-Cola Construction Begins; 20-Acre Downtown Complex Underway Adjacent to Centennial Olympic Park.
Downtown Atlanta Has a New Prestige Address.
ContourGlobal and Coca-Cola Hellenic Bottling Company Inaugurate Innovative Combined Heat and Power (CHP) Facility In Romania.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters