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COCA-COLA TO EXTEND POPULAR MINUTE MAID SODA LINE WITH 10 NEW FLAVORS; INTRODUCTION MARKS FIRST BRAND EXTENSION OF MINUTE MAID SODAS

 ATLANTA, July 1 /PRNewswire/ -- Coca-Cola USA today announced that it will add a full assortment of flavors to its Minute Maid Soda line in response to consumer demand for high-quality, fruit-flavored soft drinks.
 The extension also includes reformulation of the flagship Orange and diet Orange Soda flavors for a more intense orange taste.
 In July, Coca-Cola USA will begin a phased-in introduction of 10 new soda flavors including Berry Soda, Black Cherry Soda, Fruit Punch Soda, Grape Soda, Grapefruit Soda, Lemonade Soda, Peach Soda, Pineapple Soda, Strawberry Soda and Raspberry Soda. Availability of individual flavors will vary by market.
 The new assortment gives Minute Maid Sodas more flavors than any other national brand.
 "The Minute Maid trademark stands for great taste and extremely high quality," said Pierre Ferrari, senior vice president, Marketing, Coca-Cola USA. "Minute Maid Sodas bring those same characteristics to a full line of fruit-flavored soft drinks to satisfy diverse consumer desires."
 New packaging features bold design, bright colors and a large fruit graphic.
 "Minute Maid already has a strong presence in the Orange Soda segment. By making numerous new flavors available to the Coca-Cola system, we expect to source additional volume from a variety of competitive products in the flavored soft drink category," said Ferrari.
 The introduction of Minute Maid Soda flavors will be supported by radio and billboard advertising and in-store point-of-sale materials carrying the theme "Get Intense - Get Minute Maid."
 Minute Maid Soda flavors are available in 12-ounce cans and 16-ounce, 20-ounce and two-liter bottles.
 The new flavors will be sold at retail, vending and fountain outlets where Coca-Cola soft drink products are sold.
 -0- 7/1/93
 /CONTACT: Bob Bertini of Coca-Cola USA, 404-676-5775/


CO: Coca-Cola USA ST: Georgia IN: FOD SU: PDT

BR-RA -- AT008 -- 7738 07/01/93 12:34 EDT
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Date:Jul 1, 1993
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