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COCA-COLA NESTLE REFRESHMENTS COMPANY LAUNCHES READY-TO-DRINK NESTEA ICED TEA IN TAIWAN

 COCA-COLA NESTLE REFRESHMENTS COMPANY LAUNCHES
 READY-TO-DRINK NESTEA ICED TEA IN TAIWAN
 TAMPA, Fla., March 25 /PRNewswire/ -- Coca-Cola Nestle Refreshments Company (CCNR) today announced the launch of ready-to- drink Nestea Iced Tea in Taiwan.
 This product launch in Taiwan marks CCNR's third country introduction since the company's inception just over one year ago. In September 1991, CCNR launched ready-to-drink Nescafe coffee in Korea and in January 1992, the company introduced ready-to-drink Nestea Iced Tea in the United States.
 "We are delighted to announce the third product launch for CCNR. Our company was formed in March 1991, and I believe this aggressive product launch program symbolizes what an exciting and dynamic company we have in CCNR," said CCNR president and chief executive officer, Harry E. Teasley Jr.
 "Taiwan is a booming market where there is a great acceptance and a growing demand for ready-to-drink tea beverages. CCNR was able to move very quickly to meet that market demand," added Teasley.
 In Taiwan, the market for ready-to-drink tea products has grown from $80 million in 1989 to $280 million in 1991. Lemon flavored tea has the fastest growth rate, increasing 120 percent during the same period.
 The newly launched ready-to-drink Nestea in Taiwan is a sweetened iced tea with natural lemon flavor. Initially, it will be available in 250 ml and 375 ml aseptic packaging which ensures beverage stability without refrigeration or preservatives.
 In Taiwan, the product is distributed through the more than 70,000 sales outlets of the Taiwan Coca-Cola Bottling Company, Ltd.
 CCNR, a joint venture between The Coca-Cola Company (NYSE: KO) and Nestle S.A., was formed to develop and market ready-to-drink coffee, tea and chocolate beverages worldwide, (with the exception of Japan where both Coca-Cola and Nestle have successful ready-to-drink coffee beverages). The business venture takes full advantage of the strengths of Coca-Cola's worldwide distribution system and the global equity of Nestle's trademarks, along with Nestle's technology.
 -0- 3/25/92
 /CONTACT: Susan Storey of Coca-Cola Nestle Refreshments Company, 813-287-6000/
 (KO) CO: Coca-Cola Nestle Refreshments Company ST: Florida IN: FOD SU:


AW-SS -- FL001 -- 1385 03/25/92 09:01 EST
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Publication:PR Newswire
Date:Mar 25, 1992
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