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COCA-COLA NESTLE REFRESHMENTS COMPANY ANNOUNCES U.S. LAUNCH OF READY-TO-DRINK NESTEA ICED TEA

 COCA-COLA NESTLE REFRESHMENTS COMPANY ANNOUNCES
 U.S. LAUNCH OF READY-TO-DRINK NESTEA ICED TEA
 TAMPA, Fla., Jan. 16 /PRNewswire/ -- Coca-Cola Nestle Refreshments Company today announced the launch of ready-to-drink Nestea Iced Tea, its first product in the United States.
 "We are excited to launch our first new product in the United States. Nestea Iced Tea is a product that will revolutionize the tea segment of the ready-to-drink beverage arena," said Harry E. Teasley, President and CEO of Coca-Cola Nestle Refreshments Company.
 "Nestea Iced Tea was developed to meet the tastes and preferences of today's consumer. The new product contains no preservatives, artificial colors or flavors. With Nestea we have a product that clearly delivers a clean genuine tea taste, with no bitter aftertaste," Teasley added.
 Consumer taste testing conducted in 1991 shows that consumers prefer the taste of this new Nestea nearly 2-to-1 over the leading ready-to-drink tea product.
 Nestea Iced Tea with Sweetener and Natural Lemon Flavor and diet Nestea Iced Tea with Nutrasweet and Natural Lemon Flavor, will be available in cans and bottles, and will be distributed through participating Coca-Cola Bottlers throughout the United States. The new product launch begins in New York, Philadelphia and Pittsburgh in January.
 "Nestea Iced Tea is an exciting product for us. It is a superior tasting product compared to the leading ready-to-drink iced tea brands in the marketplace today. This product will make a major statement and have a major impact within the industry," said Jim Maloney, chairman & CEO, Coca-Cola Bottling of New York.
 "When consumers taste our new Nestea, they are going to say 'This is the way iced tea is supposed to taste.' Consumers benefit as they have an excellent product with real iced tea taste and no preservatives. This new product launch is the result of the experience and expertise of two of the best known companies in the world -- Nestle and The Coca-Cola Company. The business venture takes full advantage of the strength of the Coca-Cola worldwide distribution system and the global equity of Nestle's trademarks and technology. By the start of the iced tea season, Nestea will be a major player in the ready-to-drink tea category," added Teasley.
 Nestea marks CCNR's second new product launch. In September 1991, the company launched its first product -- Nescafe ready-to-drink coffee in Seoul, Korea. This launch gave Korean consumers, for the first time, a choice of ready-to-drink hot or chilled coffee.
 Coca-Cola Nestle Refreshments Company, headquartered in Tampa, was formed in early 1991 as a joint venture between Coca-Cola and Nestle to develop and market ready-to-drink coffee, tea and chocolate beverages.
 -0- 1/16/92
 /CONTACT: Susan M. Storey of Coca-Cola Nestle Refreshments, 813-287-6000, Barbara Bingham of Fleishman-Hillard, 212-265-9150, for Coca-Cola Nestle Refreshments/ CO: Coca-Cola Nestle Refreshments Company ST: Florida IN: FOD SU: PDT


TS -- NY047 -- 0479 01/16/92 11:39 EST
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Date:Jan 16, 1992
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