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COCA-COLA 'MEDALS & MUSIC' CUES UP: 20 MILLION CDs AND CASSETTES TO BE GIVEN AWAY

 COCA-COLA 'MEDALS & MUSIC' CUES UP:
 20 MILLION CDs AND CASSETTES TO BE GIVEN AWAY


Elton John, Eric Clapton, Natalie Cole, Rod Stewart Among Headliners in Sizzling Seven-Week Summer Program Involving Coca-Cola, Warner and NBC
 NEW YORK, June 22 /PRNewswire/ -- The Coca-Cola Company (NYSE: KO) is launching a two-pronged summer promotion which combines the power of music by some of the world's best-known contemporary artists with the majesty of the Olympic Games.
 Starting this week and continuing through the Olympic Summer Games, 20 million free compact discs and cassettes will be made available to U.S. consumers through the Coca-Cola "Medals & Music" promotion.
 Prize-winning certificates redeemable for any of three different volumes of music, each with six songs, are being placed at random inside specially marked multi-packs of Coca-Cola products. An under-the-cap message will indicate winners on two- and three-liter bottles.
 Among the 18 blockbuster artists included in the CD/cassette series will be mega-stars Elton John, Eric Clapton and Rod Stewart; seven-time Grammy Award winner Natalie Cole, Tina Turner and Anita Baker; hot country musicians Randy Travis and Travis Tritt; best-selling performers INXS, En Vogue, Keith Sweat, DJ Jazzy Jeff and The Fresh Prince, and Bruce Hornsby with Branford Marsalis; and new favorites Marc Cohn and Tevin Campbell.
 A television commercial with Stewart, scheduled to debut this week, will promote the "Medals & Music" effort, along with extensive radio, print and in-store advertising materials.
 Following more than a month of in-market activity, involving hundreds of thousands of supermarkets, convenience stores and other retail outlets, the second phase of the promotion will begin. Through a promotional partnership involving Coca-Cola, Warner Music Group and NBC Television, consumers will have an opportunity to experience the drama and excitement of the Olympic Games in an unprecedented way.
 Music videos by the artists featured on the CD/cassette series will be combined with televised scenes of Olympic competition. A new video will debut each night during NBC Olympic programming July 24 through Aug. 8. Many of the songs are new, prepared specifically to premiere in prime-time during the Games.
 A Coca-Cola commercial will follow each video presentation, providing viewers with information on how to obtain highlighted songs.
 "Music and sports -- two experiences that link all people -- will come together as never before in this promotion designed to be big enough and bold enough for the world's largest sports spectacle," said Pierre Ferrari, senior vice president, Marketing, Coca-Cola USA.
 "Coca-Cola 'Medals & Music' is in keeping with our tradition of imaginative and far-reaching Olympic involvement which spans more than six decades."
 Chances are one-in-10 for winning a CD or cassette in soft drink multi-packs and one-in-20 for winning with two- or three-liter bottles.
 In addition to the awards for free music, all specially marked packages of Coca-Cola products will provide consumers the opportunity to purchase one of seven music sampler cassettes for $1.25, including shipping and handling. The sampler series features 47 emerging Warner Music artists from several musical genres, including pop, rock, Latin, R&B and country.
 As part of last summer's highly successful "Pop Music" promotion from Coca-Cola, a similar sampler offer generated more than one million orders. In addition, more than 6 million CDs were distributed to consumers.
 Already this summer, Coca-Cola has announced its role in the International Olympic Torchbearers Program. More than 30 U.S. runners will have the opportunity to carry the Olympic Flame on July 19 in Spain through localized promotions in markets throughout this country. Other Olympic tie-ins will be announced later.
 -0- 6/22/92
 /CONTACT: Bob Bertini of Coca-Cola USA, 404-676-5173/
 (KO) CO: The Coca-Cola Company; Warner Music Group; NBC Television ST: IN: ENT SU:


EA-BN -- AT003 -- 2277 06/22/92 10:03 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jun 22, 1992
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