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CNET Networks Re-launches ZDNet with Enterprise Buyer-Driven Content and Marketing Solutions.

Business Editors/High-Tech Writers


Using New Proprietary Market Intelligence Feature, ZDNet

Adapts Content to Address Shifting Priorities of Information

Technology Decision Makers

CNET Networks, Inc. (Nasdaq:CNET), the leading global media company informing and connecting the buyers, users, and sellers of technology, today announced the re-launch of its ZDNet Web site ( ZDNet's new enterprise editorial features and marketing solutions are designed to make the technology buying process more efficient and effective than ever for the millions of business decision makers who regularly use the site.

In the last five years, media consumption has shifted radically to the Internet. Today, 63 percent of business technology influencers use the Internet for computer-related information, whereas only 34 percent use technology magazines.(1) As these buyers evaluate their high-stakes decisions, no resource serves them better than the Internet, where they can easily find the up-to-the-minute information, dig deeply into the topics that interest them most, and identify and establish relationships with the companies that can best serve them.

"CNET Networks is using the power of the Internet to redefine media's role in forging relationships between technology companies and the professionals responsible for making critical buying decisions," said Barry Briggs, CNET Networks' chief operating officer. "Our goal is to give these buyers all the tools they need to make more informed and effective decisions in less time."

In addition to its new look and feel, the most significant changes to the new ZDNet site include "IT Priorities" and the "Power Center." IT Priorities is a proprietary market intelligence program and monthly report that combines user survey information with audience behavior tracking across CNET Networks' enterprise Web sites, which also include,, and TechRepublic. IT Priorities ensures that the content on ZDNet's site and related newsletters is aligned in real-time with the core issues driving the decisions of IT professionals within medium to large-sized businesses.

ZDNet's Power Center is the most comprehensive of the marketing solutions now available across CNET Networks' enterprise Web sites. Designed to reflect the utility of the editorial content on these sites, Power Centers are company-sponsored content areas that can be accessed from several locations on the ZDNet site, including a prominent button on the front door. Content included in a Power Center ranges from highly interactive "engagement marketing" programs such as Webcasts, to resources such as whitepapers and case studies. Sybase is one of three top enterprise marketers to leverage the new unit.

"Sybase customers rely on our solutions to attain maximum value from their data assets by getting the right information to the right people at the right time," said Pamela George, senior vice president, Corporate Marketing, Sybase. "ZDNet's Power Center program reflects that business model perfectly, and will help us to more effectively engage in a dialogue with our prospects and offer relevant product information and advice."

Other ZDNet Content Features

Changes to ZDNet also include ZDNet's Tech Update ( and IT Radar. Tech Update is a repository of enterprise content and services organized around the proprietary IT Priorities research program. IT Radar, featured on the front door of Tech Update, is a data-driven graphical map that gives a visual snapshot of current enterprise IT Priorities, such as Web services, networking upgrades, and enterprise application integration.

Additional Enterprise Marketing Programs

In addition to ZDNet's Power Center, CNET Networks offers a range of engagement marketing programs that combine a depth of product and company information with a level of interactivity that empowers IT professionals to dialogue freely with the people and businesses that can help them make the smartest decisions. Examples include:
-- Interactive Webcasts -- in-depth streaming video seminars that offer strategies, solutions, and case studies to help IT professionals solve their most pressing technology challenges. CNET Networks uses a unique recruitment method to ensure that a qualified, interested audience attends, and marketers are connected directly with participants for follow-up. Webcast are typically generated by CNET Networks editorial and sponsored by the marketer, although CNET Networks uses its recruitment method to market non-editorial vendor Webcasts as well. Leading technology marketers, including Fujitsu and Computer Associates, have had success using the Webcast programs, which are archived in a searchable directory on ZDNet casts/.

-- Sponsored research -- working with CNET Networks' seasoned research team, companies can commission customer research that allows them to interact with their target user base of IT professionals, gathering real-world data that helps them reduce product development costs, test product features, or target their marketing campaigns.

CNET Networks' resource tools allow marketers to reach IT professionals and business decision makers with information that helps them make their decisions as they learn and investigate through stages of the purchase process. Examples include:

-- Whitepapers -- an in-depth report written by a sponsor that

profiles an industry problem, a company, or a company's

products and services. Marketers can work with CNET Networks

to have their whitepapers promoted in CNET Networks'

directory,, which lists more than 30,000

whitepapers and has an active registered user base of more

than 350,000.

-- Targeted E-mail Newsletters -- CNET Networks' e-mail

newsletters cover high-priority topics for IT professionals,

ranging from networking solutions to enterprise software.

Subscribers have specifically requested this information,

giving marketers an ideal opportunity to reach key segments of

ZDNet's valuable user base in a very contextually relevant

way. ZDNet currently offers 8 e-mail newsletters, which

complement CNET Networks' strong portfolio of over 75

enterprise-focused e-mail newsletters.

Marketers interested in learning more about or participating in CNET Networks' Enterprise Marketing programs should call Elizabeth Harz at 646/472-3939 or e-mail

About CNET Networks, Inc.

CNET Networks, Inc. ( is the leading global media company informing and connecting the buyers, users and sellers of technology. By combining an in-depth knowledge of the technology industry with the power of technology itself, the company offers the most dynamic, relevant, and innovative media-based marketplace for technology around the world. CNET Networks' product portfolio includes top brands CNET, ZDNet, TechRepublic,,, GameSpot,, and mySimon, as well as Computer Shopper magazine, and CNET Channel. With a strong presence in the US, Asia and Europe, CNET Networks has operations in 16 countries.

(1) 2002 Millward Brown IntelliQuest CIMS v9 Business Study
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 18, 2003
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