CNBC Debuts Unprecedented Coverage of Extended-Hours Trading Activity.
FORT LEE, N.J.--(BUSINESS WIRE)--July 31, 2000
CNBC'S Strengthens Position as The World Leader of Business
News with New Stock Ticker, Exclusive Extended Hour Charts
and Improved On-Air Quote Boards
CNBC's "Business Center" Adds In-Depth Focus on Extended
Hours Trading in New 90-Minute Format
Ensuring viewers stay current with the market's activity before, during, and after the bell, CNBC debuts important upgrades to its presentation of real-time financial data starting today. With an enhanced stock ticker, exclusive extended hour charts, improved on-air quote boards and the expansion of its "Business Center" program, CNBC begins real-time continuous stock trading coverage that will bring unequivocal perspective and depth to its coverage of the entire day's trading.
These programming initiatives -- months in development and representing a multimillion-dollar investment by CNBC -- reflect the evolving financial marketplace where significant activity takes place before and after the traditional opening and closing bells at 9:30 a.m. and 4:00 p.m.
"CNBC will be the only news source providing real-time market data that meets the increasing demand for greater coverage of stock trades throughout the day," said Bruno Cohen, senior vice president, business news. "These changes in our extended hours coverage are an important step to maintaining our position as the world's leading brand in business news and analysis."
New on-air changes include:
-- CNBC's new upgraded ticker now displays real-time trades and
volume between the hours of 8:00 a.m. and 6:30 p.m., with an
alphabetical recap at other times. Extended-hours trades are
indicated with a dark gold color. Price changes are based on
the previous trading day's 4:00 p.m. closing price for both
Listed and NASDAQ stocks -- in keeping with the Securities and
Exchange Commission's recent report emphasizing 4:00 p.m. as a
standard for valuation.
-- The new CNBC extended hour charts show a continuous graph of
trading activity from 8:00 a.m. to 6:30 p.m., with extended
hours also represented in dark gold. The improved CNBC on-air
quote boards are consistent with the extended hour charts and
ticker by indicating price changes from the previous day's
4:00 p.m. close.
-- CNBC's "Business Center," television's premier nightly
business-news program, expands to 90 minutes Monday though
Thursday (6:30-8 p.m.) and 60 minutes on Friday. The expanded
"Business Center" now provides viewers with more analysis of
extended-hours trading, in addition to a full review of the
day's business and market activity, a look ahead at the next
day's trading activity and a first look at the opening of the
CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 150 million homes worldwide, including more than 72 million households in the United States. The network's Business Day programming (weekdays from 5 a.m.-8:00 p.m.) is produced at CNBC's headquarters in Fort Lee, N.J., and also includes reports from CNBC news bureaus in Midtown Manhattan, the New York Stock Exchange, Washington, Chicago, Los Angeles, Palo Alto, London and Singapore. CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing CNBC.com.
ATTENTION EDITORS: An exclusive web site with summary slides that illustrate CNBC's new extended-hours reporting formats is available by clicking on the following link: http://www.cnbc.com/extended.asp.
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|Date:||Jul 31, 2000|
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