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CMP Media's Electronics Group Names Atomic Public Relations Agency of Record; Innovative SF Firm to Promote Bold New Vision of Premier Technology Publishing Company.

SAN FRANCISCO -- After a competitive agency review, Atomic Public Relations has been named agency of record for CMP Media's Electronics Group. Atomic will be responsible for helping to raise awareness and profile of the publisher's print, online and conference properties, including EE Times, Embedded Systems Programming, Electronics Supply & Manufacturing, EE Times Online, DesignLines,,, and the Embedded Systems Conferences/Embedded Connect/Design Seminars in the broader technology, business and consumer markets.

"Atomic's mix of technology expertise and business, consumer, and entertainment experience drove an interesting perspective on where technology, technologists and CMP Media's Electronics Group fit into the wider business and cultural picture," said Paul Miller, vice president and group publisher of the CMP Media Electronics Group. "Their high level thinking, sophisticated media analysis and collaborative workflows impressed us."

"Atomic is a PR firm with technology at its core, and we're all long-time fans of CMP - so it's a real honor to be chosen out of such a strong field of agencies," said Andrew Getsey, co-founder and managing director, Atomic Public Relations. "We're excited about the opportunity to help create broader understanding of how the mind-boggling innovations and creators of technology covered by CMP Media's Electronics Group outlets go on to impact various markets and shape contemporary culture."

About CMP Media's Electronics Group

The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online and conferences.

As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, CMP Media's Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.

Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six different languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.

CMP Media's Electronics Group properties include:

--Print - EE Times, Embedded Systems Programming, Electronics Supply & Manufacturing

--Online - EE Times Online, DesignLines,,,,, and SupplyLines

--Conferences - Embedded Systems Conferences, Embedded Connect and Design Seminars

About CMP Media

CMP Media ( is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

About Atomic Public Relations

Alternative PR energy

Since 1999, Atomic Public Relations has built a reputation as one of the San Francisco Bay Area's top firms, and as a smartly updated alternative to the traditional agency approach. Atomic programs typically generate breakthroughs of 100% to 300% in media traction, message clarity and marketplace understanding compared to pre-Atomic efforts. Atomic's cutting-edge approach combines experienced and well-connected professionals with sophisticated media research and results measurement, creative story building and online PR and workflow technology for smarter, faster and more efficient execution. Atomic employs more than 25 full-time professionals and represents a mix of clients spanning public corporations, mid-stage high-growth companies and aggressive start-ups in technology, consumer and arts/entertainment markets. For more information, please visit
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Publication:Business Wire
Date:Aug 1, 2005
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