CMP ELECTRONICS GROUP LAUNCHES INTEGRATED TECHONLINE.
"We're dedicated to addressing our audience's changing needs and how they want to be informed, educated and connected, while delivering more value to the advertiser along the way," said Paul Miller, senior vice president and group publisher of CMP Technology's Electronics and Software Development Groups. "The newly integrated TechOnline represents a major milestone in our 'Heads Up/Heads Down' strategy, giving the creators of technology the resources they need to get their design work done."
TechOnline integrates all of CMP Technology Electronics Group's design- related content into a single, comprehensive network, with trusted design, reference, educational and product information as well as e-learning, virtual product testing and peer-to-peer networking capabilities:
-- Design -- Embedded.com, DesignLines, Planet Analog and CommsDesign
-- Learn -- Webinars, TechOnline University Courses, VirtualLabs, eeProduct Center and Tech Papers
-- Connect -- Network wide search, job search, peer-to-peer, user rating, and online events
The newly integrated network offers optimized CMP-wide and Web-wide search, powered by the latest technology, delivering relevant information from all source types, such as articles, white papers, Webinars and vendor product information. The growing importance of search in the engineer's design process was highlighted in CMP Technology's Spring 2006 Media Usage Survey of more than 4,000 worldwide engineers, where search engines were cited as most important source for "technical information, design ideas and application techniques."
TechOnline also gives advertisers the ability to engage more directly with their audience during the design process, where most brand and component decisions are made.
With a worldwide community of more than 420,000 registered end users that turn to TechOnline for practical information and services that help them to do their daily jobs, the newly integrated network is now home to all "Heads Down" design-related content and services. The move represents a major milestone in CMP Technology's Electronics Group's "Heads Up/Heads Down" content strategy -- to reach its audience with the right content and services in the right place at the right time.
For more information about TechOnline, call 781/839-1293.
About the CMP Technology Electronics Group
The CMP Technology Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide. Offering a full suite of products and services to reach electronics technology professionals throughout the world, the CMP Technology Electronics Group delivers the most targeted audience and actionable information to marketers in the electronics technology community. Each month, the CMP Technology Electronics Group delivers more than 1 million copies of its print publications, including EE Times, to subscribers in more than 23 countries and online visitors from 100 countries view more than 8 million pages on its Web sites in seven languages including EE Times Online and TechOnline. More than 40,000 decision makers attend its Embedded Systems Conferences each year in Boston, Silicon Valley, China and Taiwan.
About CMP Technology
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
For more information, visit http://www.cmp.com or call 415/402-0230.
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|Date:||Dec 1, 2006|
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