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CMGI @Ventures Introduces Radiate; Aureate Media Re-Launched as Radiate, the Leader in Ad-Supported Software and Services.



Business/Technology Editors

MENLO PARK, Calif.--(BUSINESS WIRE)--March 13, 2000

CMGI @Ventures, the venture capital affiliate of CMGI, Inc. - the world's largest and most diversified network of Internet companies (Nasdaq:CMGI) -- announces the relaunch of Radiate, Inc., the leading provider of ad-supported software. Radiate, formerly known as Aureate Media, operates the largest network of ad-supported software applications in the world and represents a powerful, unique element of CMGI's stable of Internet advertising companies.

Radiate (http://www.radiate.com) has more than 18 million registered customers who use more than 400 software applications. On average, the Mountain View, California-based company registers more than 100,000 new members to its network each day. Its weekly unique audience is now greater than that of both ZDNet.com and C/Net.com.(1)

"Radiate's rapidly growing audience reach has far surpassed our expectations," said David Nerrow, General Partner, CMGI @Ventures. "Its ability to precisely target demographics within the highly coveted tech-savvy user market makes it an invaluable ally to the CMGI network of Internet advertising companies and to advertisers across the Internet economy."

Radiate's name change from Aureate Media comes on the heels of the company's new agenda to increase its visibility with consumers and expand its desktop presence.

"Radiate is in the right place at the right time," said Kent Allen, Senior Analyst with the Boston-based Aberdeen Group research firm. "Its burgeoning user base gives it a crucial edge in the Internet marketplace and highlights the growing movement among advertisers, developers and consumers to make, target and use free software."

"The Radiate name is representative of the extraordinary growth of both our company and the market for next-generation interactive marketing solutions," said Ehren Maedge, CEO of Radiate who started the company as Aureate Media in 1996 with co-founders Jeff Ready and Scott Loughmiller.

To celebrate the company relaunch, Radiate is hosting a party at the Spectrum Gallery on 511 Harrison Street (at First Street) in Downtown San Francisco, Wednesday, March 15th, between 6 p.m. and 10 p.m. A brief official announcement will be made by David Nerrow of CMGI @Ventures and the CEO of Radiate, Ehren Maedge at 7 p.m.

(1) Based on Radiate's weekly audience of more than 3 million unique users and ratings from Neilson//NetRatings on the weekly unique user base of C/Net and ZDNet.

About Radiate

Radiate is an electronic media and software services company that distributes content to consumer desktops. Radiate delivers free software to consumers, generates new revenue streams for software providers and offers a highly targeted market to advertisers through its ad-supported software network, linking more than 18 million users with more than 400 software applications. Corporate headquarters are located in Mountain View, California. More information can be found at www.radiate.com

About CMGI and CMGI @Ventures

With 65 companies, CMGI, Inc. (Nasdaq:CMGI) represents the largest, most diverse network of Internet companies in the world, including both CMGI operating companies and synergistic investments made through its venture capital affiliate, CMGI @Ventures. CMGI leverages the technologies, content and market reach of its extended family of companies to foster rapid growth and industry leadership across its network and the larger Internet Economy. Compaq, Intel, Microsoft, Pacific Century CyberWorks and Sumitomo hold minority positions in CMGI.

CMGI's majority-owned operating companies include Engage Technologies (Nasdaq:ENGA), NaviSite (Nasdaq:NAVI), 1ClickBrands, 1stUp.com, Activate.net, AdForce, Adsmart, AltaVista, CMGI Solutions, Equilibrium, Flycast, iCAST, MyWay.com, NaviNet, SalesLink and Tribal Voice. CMGI @Ventures has ownership interests in 49 companies, including Lycos, Inc. (Nasdaq:LCOS), Critical Path (Nasdaq:CPTH), Silknet (Nasdaq:SILK), Chemdex (Nasdaq:CMDX), MotherNature.com (Nasdaq:MTHR) and Vicinity (Nasdaq:VCNT).

CMGI's corporate headquarters is at 100 Brickstone Square, Andover, MA 01810. CMGI @Ventures has offices there as well as at 3000 Alpine Road, Menlo Park, CA 94028. For additional information, see http://www.cmgi.com and http://www.ventures.com.
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Publication:Business Wire
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Date:Mar 13, 2000
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