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CLOROX EXCEEDS CONEG CHALLENGE GOALS -- SETS NEW ONES FOR '93

 CLOROX EXCEEDS CONEG CHALLENGE GOALS -- SETS NEW ONES FOR '93
 OAKLAND, Calif., Aug. 3 /PRNewswire/ -- The Clorox Company (NYSE: CLX) has eliminated 8.2 million pounds of virgin materials from its packaging since July of last year -- 185 percent of the original goals set last year in response to the Coalition of Northeastern Governors' (CONEG) industry challenge to help reduce the solid waste contributed by product packaging.
 These savings are the result of using post-consumer recycled plastics (PCR) and aggressive source reduction projects (using less virgin material to make the container/carton).
 The company is now using over 4.7 million pounds of PCR plastics in its product packaging, representing about 5 percent of total plastic used in its household cleaner and bleach bottles. The savings in virgin material is enough to produce the equivalent of 26 million gallon-size bleach bottles.
 Source reduction saved another 3.5 million pounds of virgin material. Reducing the amount of material used to make a container or shipping carton is saving 1.5 million pounds of glass and 2 million pounds of paperboard material from packing cartons.
 The overall goal for July 1992 to June 1993 is to eliminate an additional 10 million pounds of virgin material or about 3 percent of total packaging materials used. Efforts will focus on significant additional source reductions and continuation of recycled resin content projects.
 The company projects that by mid-1993, the total usage of recycled materials will increase to 21 percent, up from 17.5 in 1988. Combined with source reduction, the use of virgin material will have decreased by 6 percent versus 1988, representing a cumulative savings in excess of 20 million pounds.
 The plastic bottles for the following familiar brands of Clorox products are now made with recycled plastics:
 -- Clorox bleach gallon bottles sold in 10 percent of the United States now contain 20 percent PCR plastic for a savings of over 800,000 pounds of virgin plastic.
 -- Soft Scrub and Soft Scrub with bleach cleanser bottles now contain 25 percent PCR in the most popular sizes, saving 250,000 pounds.
 -- Formula 409 (22-ounce size) all-purpose cleaner uses 25 percent PCR for bottles sold in 50 percent of the United States, saving 250,000 pounds. These three brands use high density polyethylene plastic in containers.
 -- Pine-Sol dilutable cleaner bottles (most popular sizes) are now made using 100 percent PCR polyethylene terephtalate (PET) plastic, saving over 3 million pounds of virgin material.
 These bottles continue to be recyclable where recycling facilities exist.
 The amount of recycled content used is based on the type of plastic, possible interactions between product ingredients and trace PCR residues and the structural integrity of the bottle after the weaker recycled plastics are added.
 The need to find more end-use customers for post-consumer recycled plastic makes the company's 4.7 million pound figure significant. A surprise to both government and industry is the rapid growth of the collection and plastics' recycling industries that has exceeded the growth of the end-use markets for the recycled materials.
 The Clorox Company is committed to investing in technologies that will further increase the amount of recycled materials in packaging and reduce the amount of virgin material used in its plastic, glass and paperboard packaging.
 -0- 8/3/92 R
 /CONTACT: Sandy Sullivan of The Clorox Company, 510-271-7732/
 (CLX) CO: The Clorox Company ST: California IN: REA SU:


JL-DG -- SF001 -- 6190 08/03/92 13:00 EDT
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Date:Aug 3, 1992
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