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CLINTON'S CHARISMA WILL UPSET BUSH'S ARROGANCE; SO SAY AMERICA'S EXECUTIVES

 CLINTON'S CHARISMA WILL UPSET BUSH'S ARROGANCE;
 SO SAY AMERICA'S EXECUTIVES
 WEST ORANGE, N.J., March 24, /PRNewswire/ -- Americans are enormously influenced by nonverbal communication, vocal variety and animation, and that's why Bill Clinton will upset George Bush in November.
 This conclusion was drawn from a survey conducted by Dr. Roger Flax, a national authority in corporate interpersonal training, and a communications consultant to top executives and politicians. Flax, president of Motivational Systems, an international management and sales training organization, surveyed executives from 100 of the nation's 1,000 largest corporations, asking them: "What do you feel influences America's voters the most?"
 The election is an image contest, according to Flax, and the vast majority of surveyed executives. "More than 50 percent of that perception is based on nonverbal communication," Flax pointed out. "That's where Clinton shines and Bush misses the mark.
 "Clinton's animated gestures and vivid facial expressions communicate self confidence, decisiveness and sincerity. Bush, on the other hand, frequently conveys anger, frustration, and defensiveness in his nonverbal communication, and that will greatly influence America's voters."
 Other Clinton versus Bush communication comparisons that came out in the survey:
 -- Clinton's continuous smile is powerful. It reflects confidence, comfort, and concern, but to some people slickness. Bush's serious, often dismayed look, portrays negativism and defensiveness.
 -- Clinton constantly varies his vocal tones, volume and pace. Bush usually speaks in a monotone.
 -- Clinton's hand gestures are flexible and varied, while Bush's are rigid and repetitive.
 -- Clinton looks like he's having fun; Bush often appears in pain and under duress.
 "But in all fairness to Bush," said Flax, "he's fighting an uphill battle because of the struggling economy, and it's showing in his delivery. His coaches should videotape him immediately to let him see how his nonverbals are coming across. Four or five subtle communication tips, such as dramatic power pauses to impact key points, would quickly improve the publics perception of him."
 Flax believes that both men would be wise getting their wives on the campaign circuit as much as possible. "Hillary Clinton's nonverbals," he stated, "convey self confidence, leadership and high intelligence, although she comes across a bit arrogantly at times. And everybody adores Barbara Bush, who always communicates warmth, sensitivity and stability."
 Motivational Systems, headquartered in West Orange, has conducted over 22,000 management, communication, and sales training programs for corporations, institutions, and government agencies worldwide.
 -0- 3/24/92
 /CONTACT: Donna Lipyanek of Motivational Systems, 201-669-3777/ CO: Motivational Systems ST: New Jersey IN: SU:


SH-TQ -- NYFNS1 -- 0872 03/24/92 07:30 EST
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Publication:PR Newswire
Date:Mar 24, 1992
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