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CLEVELAND COMPANY, IBM FORM VENTURE TO MARKET WRITING PROGRAM

 CLEVELAND, Dec. 15 /PRNewswire/ -- IBM and Cleveland-based International Writing Institute (IWI) today announced the development of a multimedia compact disc version of IWI's popular writing course, "Put It in Writing."
 "Put It In Writing" is one of IBM's first compact disc programs developed as educational software. The program is intended for use by business professionals, students, and others interested in improving their writing skills by watching television.
 The "Put It In Writing" course was created by Albert Joseph, president of the International Writing Institute, who founded the company in 1965. Some of the largest corporations in America, as well as government agencies, have used the course for employee training.
 The new interactive video version of the course was designed for use with Sony Corporation's new compact Multimedia CD-ROM (compact disc-read only memory) Player. The player provides a use-it-anywhere learning capability for home, office, or classroom, or during travel or leisure activities.
 Sony's new player, which is about the size of a laptop computer, utilizes a new technology called CD-ROM XA (extended architecture). CD-ROM XA discs offer about four hours of video, 300,000 pages of text, or up to 12 hours of audio, in contrast to about 70 minutes of audio on conventional CDs.
 "Put It In Writing" takes full advantage of the Sony player's capabilities for high fidelity sound, liquid crystal video display (LCD), and 15-frame per second video.
 "CD-ROM is an ideal medium for delivering education," said Joseph. "It offers the impact of television, the interaction of classroom instruction, and the convenience of self-study."
 "Put It In Writing" is the most widely used writing course in the English-speaking world. Major corporate clients include General Motors, the Ford Motor Company, Xerox, AT&T, and IBM.
 The CD-ROM version of "Put It In Writing" essentially is the same program available from IWI on videocassette -- but with a notable difference. "The CD-ROM version is interactive," said Joseph. "It talks to the user, and gives different people different advice, depending on their writing skills."
 The new "Put It In Writing" course consists of a CD-ROM disc (identical in appearance to a music CD) and a 180-page manual. It will sell for $49.95 and be marketed by IBM, Sony and IWI.
 -0- 12/15/92
 /NOTE: Photo of the software and hardware are available from the International Writing Institute/
 /CONTACT: Jan Vohnout of The International Writing Institute, 216-696-8100; or Terry Jenkins of IBM, 404-988-9957/


CO: International Writing Institute; International Business Machines ST: Ohio IN: CPR SU: JVN

AL -- CL015 -- 7200 12/15/92 12:20 EST
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Publication:PR Newswire
Date:Dec 16, 1992
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