Printer Friendly


Good music sells. Sex, under the clever disguise of marketing, sells better. In such a competitive environment and bad economy anything goes. Doesn't it?

Apparently it's a rule which applies to every arm of the entertainment industry with just one exception -- classical.

The latest focus of controversy in where the worlds of classical music and fashion intersect has focused on the young piano phenomenon Yuja Wang who appeared in an orange micro skirt when she performed Rachmaninoff's Piano Concerto No 3 with the Los Angeles Philharmonic Orchestra in the Hollywood Bowl. To say she raised eyebrows is a major understatement; she actually garnered the equivalent of rotten tomatoes aimed directly at her forehead via the internet opinion columns.

Sassy classical quartet Bond are in town this weekend and the girls have also experienced their fair share of fruit throwing.

The foursome was prevented by their record label from using a nude photograph on the cover of their new album in 2000 after company executives at Universal Decca said the raunchy shot of the classically trained musicians was not in keeping with their music.

Even worse the string quartet's album Born was banned from the classical charts for sounding too much like pop with member Haylie Ecker saying, "In a modern world it is disappointing that the classical Ealite cannot embrace change."

The group, who adopt a purposefully risquEa image, wearing daring clothes and posing in bikinis, have been consciously striving for a wider audience.

Yet what the girls wear is modest, if you compare them with pop musicians of the same age.

The fact showing skin still warrants comment in the world of classical music just shows how far the genre has to go. Classical musicians will be the first to admit classical music remains isolated from what's going on in the rest of society.

It's not that I necessarily endorse stripping off to bump up album sales but if a young classical star has the inclination to do something, which would be completely normal in any other entertainment field, why should we pounce on it as being extreme, attention-grabbing and questionable.

If the world of classical music wants younger audiences, hits on YouTube and an end to its possible demise, it may just have to loosen up a little.

Al Nisr Publishing LLC 2012. All rights reserved.

Provided by an company
COPYRIGHT 2012 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Gulf News (United Arab Emirates)
Date:Jan 24, 2012
Previous Article:Strong Dubai operations fuel MAF revenues.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters