CITGO Launches New Retail Design.
CITGO Petroleum Corp. launched a new retail image in late August, featuring a predominately red triform design on the retail canopy, pump and quick lube building. A symbol of brand innovation, the new design is meant to grab attention and attract more consumers to CITGO-branded locations.
"The new image will help our local marketers and retailers attract more business and at the same time make an impact in their local communities," said Gustavo Velasquez, vice president of supply and marketing for the Houston-based company. "We believe this contemporary look is more inviting to today's consumer and hope that they will find it as exciting as we do."
The design, developed in conjunction with CITGO marketers across the network, was tested at sites in Katy, Texas; Miami; Greensboro, N.C.; Bristol, Conn.; Park City, Ill.; and Fuquay Varina, N.C., to ensure it will stand up to various weather conditions and can be easily installed. The new design is available to all new-to-CITGO retail locations. Rebranding across the CITGO network of retail sites will begin Jan. 1, 2011. CITGO aims to have the new street image installed in the next few years at each of its nearly 6,500 locally owned CITGO-branded gasoline stations and nearly 200 CITGO Fast Lube stations across the country.