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CINEPLEX ODEON AND MCA RECORDS JOIN TO PRESENT TOM PETTY AND THE HEARTBREAKERS' 'INTO THE GREAT WIDE OPEN'

CINEPLEX ODEON AND MCA RECORDS JOIN TO PRESENT TOM PETTY AND THE
 HEARTBREAKERS' 'INTO THE GREAT WIDE OPEN'
 UNIVERSAL CITY, Calif., Dec. 3 /PRNewswire/ -- Cineplex Odeon Corp. and MCA Records are pleased to announce that Tom Petty and the Heartbreakers' musical short "Into the Great Wide Open" will play, as a pre-film featurette, on 865 Cineplex Odeon screens throughout the United States, commencing Dec. 6, 1991. The film was directed by Julien Temple ("Absolute Beginners").
 "'Into the Great Wide Open' is the perfect musical short to run in theaters," says Howard Lichtman, executive vice president of marketing and communications for Cineplex, "because of its cinematic nature. It stars not only Tom Petty, but screen stars Johnny Depp and Faye Dunaway. It really is like a mini-movie. It tells a story from beginning to end.
 "The movie-going audience should be greatly entertained by this presentation," Lichtman continues. "For years movie marketing has relied upon soundtracks and music to generate radio exposure for films. Now the tides seem to have turned. Music marketers are anxious to use the movie theaters as a new way of creating highly visible exposure for their products." Lichtman adds that this is another one of Cineplex's marketing efforts to enhance the movie- going public's in-theater experience.
 Richard Palmese, president, MCA Records, says, "Tom Petty and the Heartbreakers and Julien Temple have created an extraordinary music short for the hit single 'Into the Great Wide Open.' We are delighted for the opportunity to showcase this short to millions of Cineplex Odeon movie-goers during a very busy holiday film season, which coincides with one of music retail's busiest seasons."
 In the past, Cineplex Odeon has participated in a series of music marketing programs. MCA Records in Canada offered Cineplex Odeon patrons in Toronto $1 off "The Commitments" soundtrack in specified music retail outlets with the presentation of their theater ticket stub during the month of October.
 The Rolling Stones IMAX film, "Larger than Live," also directed by Temple, will be promoted on Cineplex Odeon screens in Los Angeles and throughout Canada throughout the month of December.
 Cineplex also ran a teaser trailer for Michael Jackson's Sony Music album "Dangerous" on 500 of its screens in the United States and Canada in October.
 The presentation of "Into the Great Wide Open" in Cineplex Odeon theaters falls on the heels of the very successful "Art in Cinema" animated short program, which ran in Cineplex theaters last year. "Art in Cinema" was sponsored by American Express.
 Tom Petty and the Heartbreakers' album "Into the Great Wide Open" was recently certified platinum. It is Petty's fourth platinum album. The single "Into the Great Wide Open" has earned Tom Petty and the Heartbreakers a nomination as Best Duo or Group for the 1991 Billboard Music Awards. Temple also received a Billboard nomination for Best Director for the song's video.
 Cineplex Odeon is one of North America's largest movie exhibition companies, with 275 theaters and 1,150 screens.
 -0- 12/3/91
 /CONTACT: Paula Batson, 818-777-8961 or Ron Shapiro, 818-777-8992, both of MCA; or Howard Lichtman of Cineplex Odeon, 416-323-6634/ CO: Cineplex Odeon; MCA ST: California IN: ENT SU:


AL-CH -- LA023 -- 8829 12/03/91 14:17 EST
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Date:Dec 3, 1991
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