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CINCINNATI-AREA FORD DEALERS REPORT STRONG SALES IN JANUARY

 CINCINNATI, Feb. 8 -- The 1993 calendar year opened on a high note as Ford dealers in the Cincinnati area reported strong sales increases in car and truck sales for January.
 Car sales in Ford Division's Cincinnati Region, which covers parts of Ohio, Kentucky, Indiana, West Virginia, Illinois, Tennessee and Virginia, rose 7.3 percent compared to January, 1992, while truck sales climbed 17.1 percent over January, 1992 levels.
 Joseph King, Ford Division's Cincinnati Region sales manager, said car sales were paced by the built-in-Ohio Ford Thunderbird, up a whopping 162 percent, and the Ford Probe, Motor Trend's 1993 "Car of the Year," up 123 percent over year-ago levels.
 Sales of the Ford Taurus, America's best-selling car during 1992, also rose 3.1 percent in the Cincinnati region in January. And sales of the Ford Tempo increased 37.7 percent over last year.
 "All in all, we've begun 1993 on a positive note," King said. "Our dealers are optimistic that the major new truck and car programs for 1993 will stimulate retail sales of Ford and Lincoln- Mercury products."
 The spectacularly successful Ford Explorer -- America's fifth best- selling vehicle in 1992 -- continued to sell well, climbing 15.5 percent over January, 1992 levels. Sales of the Ford F-Series, America's best- selling truck, rose a hefty 45.6 percent in January; sales of the Ford Bronco increased 25 percent and sales of the Ford Aerostar jumped 26 percent over last-year.
 "January was the 14th month in a row that Ford Motor Company's total vehicle volume was up versus the prior year," King said. "Growing numbers of consumers are recognizing the superior value of our products."
 -0- 2/8/93
 /Contact: Carolyn Brown of Ford, 313-322-1300/
 (F)


CO: Ford Motor Company ST: Ohio, Michigan IN: AUT SU:

KE -- DE007 -- 3951 02/08/93 09:18 EST
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Publication:PR Newswire
Date:Feb 8, 1993
Words:304
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