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CINAR, BBC and HALO Explore Teenage Angst in Treasure-YTV to Broadcast in Canada.

Business Editors



CINAR (NASDAQ:CINR) Europe is pleased to announce the new animated series TREASURE (initially 26 x 10 mins, 13 x 24 mins), a co-production between the BBC and CINAR Corporation, the award-winning entertainment and education company specializing in quality, non-violent children's programming and education products, in collaboration with HALO Productions. The series is anticipated to air on BBC Primetime in late 2000 or early 2001 and it has been sold to YTV in Canada.

CINAR has most worldwide rights.

TREASURE is an animated comedy series about the life and times of a teenage terror, her long-suffering mother and indomitable grandmother. Aimed at a primetime family audience, it should entertain anyone who is or remembers being a teenager. The series reveals what it really means to be nearly fifteen Treasure shops 'til she drops, changes best friends every five minutes, never tidies her room and is a 'sometimes' vegetarian. Meanwhile Mum hysterically attempts to juggle parenthood with her own life while Grandma is always on hand to point out her failings.

TREASURE is written by Michele Hanson and adapted from her popular newspaper column of the same name. The TV series originated with UK animation producer Halo Productions. The series is currently in production at CINAR Animation in Montreal. Co-writer for the series is Jenny Landreth. The characters are designed by illustrator Christine Roche. TREASURE is produced by Cassandra Schafhausen for CINAR and by Orly Yadin and Sylvie Bringas for Halo Productions. It is directed by Francois Perreault.

"Over the years, many of CINAR's award-winning series have been brought to British audiences by the BBC, said David Ferguson, Vice President, CINAR Europe and Managing Director, FilmFair. "Now we have taken our relationship to a new level since this is our first official Canada-U.K co-production agreement with the British public broadcaster."

"TREASURE is a wonderful insight into the dynamics between three generations and we are very pleased to be working with CINAR and Halo on our first transatlantic co-production," added Colin Rose, Head of Animation for BBC Animation.

CINAR Europe is a division of CINAR Corporation (Nasdaq: CINR; and Toronto Exchange; CIF.A, CIF.B), an integrated entertainment and education company involved in the development, production, post-production and worldwide distribution of non-violent, quality programming and educational products for children and families. CINAR Entertainment's original productions, distributed in over 150 countries, include two-time Emmy award-winner ARTHUR(TM) (with WGBH Boston), The Busy World of Richard Scarry(TM), Wimzie's House(TM), Caillou(R) and Lassie(TM), as well as mini-series and family films. Through CINAR's diverse programming, its licensing and merchandising of entertainment-related products, and its array of supplemental education products, the Company reaches children worldwide.

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Publication:Business Wire
Date:Jan 11, 2000
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