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CIBA-GEIGY'S SECOND BOTTOM LINE: PUBLIC TRUST

 CIBA-GEIGY'S SECOND BOTTOM LINE: PUBLIC TRUST
 NEW YORK, March 24 /PRNewswire/ -- With Earth Day and the United


Nations Earth Summit rapidly approaching, executives from some of the largest multinational corporations, such as CIBA-GEIGY, are moving out ahead of U.S. policy by taking joint responsibility for setting up environmental actions that would help create a new, green GNP. These actions would help insure that environmental considerations and costs are integrated into product development and production.
 Moving from short-term thinking and free market competition toward long-term stewardship and sustainable development, corporations are committing major resources to correct environmental problems. But a stumbling block, says Dr. Charles E. Ziegler, senior vice president, external affairs of CIBA-GEIGY, is that the public remains unconvinced.
 Public trust, Ziegler told an audience of over 1,000 participants at last week's Globe '92 business conference in Vancouver, BC, is as important to a corporation's long-term success as the bottom line is to their short-term success.
 To build public trust, Ziegler called upon all corporations to establish advisory groups and hold open discussions where stakeholders -- shareholders and other citizens who feel they have a stake in the company's activities -- can candidly share their views with corporate executives. "Industry," says Ziegler, "has 80 percent of the knowledge and know-how to get the job done. What we now need is to show how open discussions can lead to collective action that can benefit all parties involved."
 -0- 3/24/92
 /CONTACT: Dr. Charles E. Ziegler of CIBA-GEIGY, 914-479-2546/ CO: CIBA-GEIGY ST: New York IN: SU:


SM -- NYEFNS15 -- 0850 03/24/92 07:05 EST
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Publication:PR Newswire
Date:Mar 24, 1992
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