CHRYSLER TRUCK SALES INCREASE FOR THIRD STRAIGHT MONTH
CHRYSLER TRUCK SALES INCREASE FOR THIRD STRAIGHT MONTH HIGHLAND PARK, Mich., Nov. 5 /PRNewswire/ -- Chrysler Corporation
(NYSE: C) reported today that total sales of its light duty trucks were up 12 percent for the month of October, the third straight monthly increase. Domestic truck sales were up 13 percent.
The percentage of increase over October 1990 was Chrysler's best monthly performance for truck sales this year, outdid U.S. competitors and helped Chrysler increase its estimated share of the total truck market by 3.5 points to 20.1 percent. Total truck sales for October were 71,012 compared to 63,439 a year ago. Car sales of 69,351 were down 21 percent from 88,027 last year, however, Chrysler's estimated October market share of 9.9 was its best month since January. Domestic car sales were down 22 percent. Chrysler said that the steady gain in truck sales is no surprise because of increased "crossover" purchases by buyers, who have been trading in conventional cars for more versatile minivans, pickups and Jeep vehicles to fill transportation needs. Minivan sales of 35,576 were up 28 percent for the month and put Chrysler up 4 percent for the calendar year over last year. The Dodge Caravan and Caravan C/V contributed more than 19,000 units to the total. Dodge Dakota pickups scored a 16-percent gain for the month. Ram pickups were up 6 percent and Dodge Ram wagons were up 17 percent. Jeep Wrangler was up 9 percent. Chrysler LeBaron sedan, Plymouth Acclaim and Dodge Spirit mid-size sedans accounted for nearly one-third of car sales and large car sales contributed another third, although down from a year ago. Gains were posted by the LeBaron sedan, Dodge Stealth, Eagle Premier and Eagle Summit and Plymouth and Dodge Vista wagons. Eagle brand sales were up 27 percent. Sales for the month and calendar year to date: Total Cars Pct. 1991 1990 Change Selling Days '91 '90 Oct. 1-31 69,351 88,027 -21.2 27 27 Jan. 1-Oct. 31 593,984 729,732 -18.6 257 257 Domestic Cars Oct. 1-31 63,579 81,250 -21.7 Jan. 1-Oct. 31 537,113 674,269 -20.3 Total Trucks Oct. 1-31 71,012 63,439 +11.9 Jan. 1-Oct. 31 674,507 719,036 - 6.2 Domestic Trucks Oct. 1-31 70,466 62,207 +13.3 Jan. 1-Oct. 31 670,790 707,599 - 5.2 Total Vehicles Oct. 1-31 140,363 151,466 - 7.3 Jan. 1-Oct. 31 1,268,491 1,448,768 -12.4 All changes are computed on a daily rate basis. -0- 11/5/91 /CONTACT: Tom Jakobowski of Chrysler, 313-956-1881/ (C) CO: Chrysler Corporation ST: Michigan IN: AUT SU: SB -- DE015 -- 1246 11/05/91 12:34 EST
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|Date:||Nov 5, 1991|
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