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CHRYSLER SUPPORTS NATIONAL CHILD PASSENGER SAFETY AWARENESS WEEK; MARKS ANNIVERSARY OF INTEGRATED CHILD SEAT PROGRAM

 HIGHLAND PARK, Mich., Feb. 9 /PRNewswire/ -- Chrysler Corporation (NYSE: C) has joined the National Highway Traffic Safety Administration (NHTSA) in observance of 1993 National Child Passenger Safety Week, Feb. 8-13, and in doing so, marks the second anniversary of one of its most important safety accomplishments.
 In February 1991, Chrysler announced the development of its innovative Integrated Child Seats and since that time customer demand has exceeded projections. In addition, its introduction in other vehicles has been pushed ahead and a crib-full of safety awards have been won.
 "We introduced our Integrated Child Seats as a positive response to NHTSA's call for increased use of safety belts and child safety seats," said Ronald S. Zarowitz, Chrysler's car and truck safety manager and co-inventor of the Chrysler Integrated Child Seat. "The response from safety groups, media, and especially our customers, has been overwhelming."
 The Integrated Child Seats had their debut in 1992 models of the Dodge Caravan and Grand Caravan and Plymouth Voyager and Grand Voyager minivans. Each equipped minivan contains two child seats able to accommodate children weighing between 20 and 40 pounds. For children weighing more than 40 pounds, one of the two seats easily transforms into a booster seat for use with the minivan's standard three-point rear outboard safety belts. When not in use, the Integrated Child Seats fold back and vanish into the bench seat for accommodation of adult passengers.
 For the 1992 model year, Chrysler sold more than 113,000 minivans equipped with the Integrated Child Seats option. For the 1993 model year, about 20 percent of all minivans sold, including fleet sales, are expected to include the innovative option.
 "We believe the Integrated Child Seats have increased correct child seat usage by our customers," said Zarowitz. "Thanks to its built-in feature, our seats offer convenience and utility unsurpassed in the child seat industry."
 The phenomenal sales success of the child seats in the 1992 minivans prompted Chrysler to introduce one Integrated Child Seat as an option on its new Chrysler Concorde, Dodge Intrepid and Eagle Vision beginning with November 1992 production, eight months earlier than originally scheduled. Sales of the new sedans with the child seat option mirror the success of the minivan child seats. Thirty percent of highline model sedan sales and 5 percent of premium model sedans include the option.
 The proliferation of Chrysler's Integrated Child Seat doesn't stop with minivans and its new family sedans. The Jeep Grand Cherokee gets the single-seat option when 1994 model year production begins this summer. Chrysler's new small cars, Dodge Neon and Plymouth Neon, get the single-seat option in March 1994 (Neon production begins in November 1993) and the 1995 model year replacement for the Dodge Spirit and Plymouth Acclaim, currently code named JA, gets a single integrated child seat when production begins in the summer of 1994.
 "We're considering the child seats for every new car, truck and minivan we build," said Zarowitz.
 Customers aren't the only ones critically acclaiming Chrysler's Integrated Child Seats. Critics have placed the following honors on Chrysler's unique safety device:
 -- National Highway Traffic Safety Administration: 1992 Award for Safety Engineering Excellence;
 -- Popular Science: 1992 Best of What's New Award;
 -- Business Week: Best Products of 1992;
 -- Autoweek: 1992 Bright Ideas;
 -- Travel and Leisure: 1992 Mark of Innovation;
 -- Auto Motor und Sport: 1992 Paul Pietsch Award for Technology and Design;
 -- Adweek's Marketing Week: This Year's Best Award (1992);
 -- Society of Plastics Engineers: 1992 Most Innovative Use of Plastics Grand Award;
 -- Society of Plastics Industry: 1992 Award of Excellence; and
 -- MGA Research: Most Significant Vehicle Safety Development.
 -0- 2/9/93
 /CONTACT: Jason Vines, 313-576-8095, or Chris Hosford, 313-576-8094, both of Chrysler/
 (C)


CO: Chrysler Corporation;
 National Highway Traffic Safety Administration ST: Michigan IN: AUT SU:


SM -- DE023 -- 4772 02/09/93 15:09 EST
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Date:Feb 9, 1993
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