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CHRYSLER REPORTS SALES GAINS FOR CAR AND TRUCK IN MARCH

 CHRYSLER REPORTS SALES GAINS FOR CAR AND TRUCK IN MARCH
 HIGHLAND PARK, Mich., April 3 /PRNewswire/ -- Chrysler Corporation


(NYSE: C) today reported increased sales for both cars and trucks for March. Total truck sales were up for the eighth straight month, jumping 26 percent to 89,476. Car sales of 55,727 edged last year's 55,713 for a gain of 14 units, the first increase in car sales in 15 months.
 Combined car and truck sales of 145,203 were up 14.3 percent, giving Chrysler its second straight monthly increase in total vehicle sales. The increase boosted the corporation's estimated market share 1.4 points to 12.9 percent.
 "We've had indications that the market is reviving," said Tom Pappert, vice president of Sales. "But we've had our fill of indications. These are results. And we'll take continued sales improvement, small or big."
 Pappert said March was a good month in other ways, too. Chrysler all-time minivan sales topped the 3-million mark. Sundance/Shadow small car sales topped the 1-million mark. And Jeep began selling its all-new Grand Cherokee. Despite a planned slow launch curve, sales far exceeded program goals as enthusiastic dealers responded with production orders into early summer.
 The strong truck sales came from nearly 40,000 minivan sales, more than 15,000 Cherokee and Grand Cherokee sales and 11,000-plus Dakota pickups.
 Cherokee sales increased 61 percent, Jeep Wrangler sales were up 64 percent and Dakota up 61 percent. Minivans were up 19 percent.
 Combined Dodge Shadow and Plymouth Sundance sales were 12,630 with Sundance sales nearly double from a year ago and Shadow up 21 percent. Chrysler Corporation sales for the month and year to date:
 Total Cars
 1992 1991 Pct Change Selling Days
 '92 '91
 Mar. 1-31 55,727 55,713 0.0 26 26
 Jan. 1-Mar. 31 154,555 175,944 -13.3 77 76
 Domestic Cars
 Mar. 1-31 50,268 50,682 - 0.8
 Jan. 1-Mar. 31 140,440 162,618 -14.8
 Total Trucks
 Mar. 1-31 89,476 71,278 +25.5
 Jan. 1-Mar. 31 227,390 183,292 +22.4
 Domestic Trucks
 Mar. 1-31 89,003 70,898 +25.5
 Jan. 1-Mar. 31 226,184 182,161 +22.6
 Total Vehicles
 Mar. 1-31 145,203 126,991 +14.3
 Jan. 1-Mar. 31 381,945 359,236 + 4.9
 All changes are computed on a daily rate basis.
 -0- 4/3/92
 /CONTACT: Tom Jakobowski of Chrysler, 313-956-1881 or 313-956-2894/
 (C) CO: Chrysler Corporation ST: Michigan IN: AUT SU:


DH -- DE013 -- 5454 04/03/92 12:06 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 3, 1992
Words:429
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