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 BIRMINGHAM, Mich., Dec. 9 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today honored 23 suppliers for their overall achievements in the 1993 model year, establishing a new Platinum Pentastar Award.
 At its ninth annual supplier awards luncheon, Chrysler presented its new Platinum Pentastar Award recognizing world-class supplier performance in the automotive supplier community.
 Also new for 1993, as part of Chrysler's revamped supplier recognition program, is the Gold Pentastar Award. It recognizes supplier performance at the operational or activity level and will be conferred upon 357 suppliers during upcoming visits by Chrysler purchasing executives to the supplier locations.
 Thomas T. Stallkamp, Chrysler Vice President-Procurement & Supply and General Manager-Large Car Operations, said the restructured award program was based on "our own philosophy of continuous improvement to meet customers' expectations. As our customers continue to raise their expectations about the quality of our products, we must continue to re- evaluate the assessment measures associated with world-class supplier performance."
 The awards are the culmination of Chrysler's Procurement and Supply annual rating process and were presented by Chrysler President Robert A. Lutz at the Townsend Hotel.
 "The 23 winners of Chrysler's first Pentastar Platinum Award contributed mightily to Chrysler's success. That success was built first and foremost on product -- cars and trucks designed, engineered and manufactured at levels of quality never before achieved by Chrysler," Lutz said. "We could not have accomplished what we have without you."
 He noted that the relationship Chrysler has with its suppliers is widely considered to be the closest in the domestic auto industry.
 "The term I like to use to describe it is 'virtual enterprise,' a very large, seamless, value-added change linked ultimately to the men and women who buy our vehicles," he said.
 "In order for this virtual enterprise to succeed, it was absolutely essential that when we, at Chrysler, pledged our allegiance to world-class quality, you had to make the same commitment. And you did.
 "Each time we raised the bar on quality, we needed you to help us reach and surpass the new higher standards. And you did."
 Lutz also reminded the suppliers of their responsibility to continue the exceptional performance in quality, delivery, price and technology that earned them this award.
 "Our customers won't tolerate us falling away from the standards we set this year," he said. "So I challenge you to remain customer driven, to allow yourselves to be possessed by quality and to be the role models that leaders should be."
 The 23 recipients of Chrysler's first Pentastar Platinum Award are:
 Automotive Moulding Company
 Briggs & Stratton Technologies
 Chicago & North Western Transportation Co.
 CSX Corporation
 Dearborn Fabricating & Engineering Corporation
 Detroit Center Tool, Inc.
 Exotic Rubber & Plastics Corporation
 Giddings & Lewis, Inc.
 Goodyear Tire & Rubber Company
 J.S. Alberici Construction, Inc.
 Johnson Matthey, PLC
 K. S. Centoco, LTD.
 Michelin Tire Corporation
 Multimatic, Inc.
 Press-Und Stanzwerk AG
 Prince Corporation
 Progressive Tool & Industries Company
 Schneider National, Inc.
 Sekely Industries, Inc.
 Seton Company
 Tweddle Litho Company
 Walbridge Aldinger Company
 -0- 12/9/93
 /CONTACT: Lee Sechler or Karen Stewart of Chrysler, 313-956-2894/

CO: Chrysler Corporation ST: Michigan IN: AUT SU:

ML -- DE021 -- 2247 12/09/93 13:33 EST
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Publication:PR Newswire
Date:Dec 9, 1993

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