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CHRYSLER REASSIGNS JEEP/EAGLE ACCOUNT; CMEKHBB TEAM MOVES TO BOZELL WORLDWIDE

 HIGHLAND PARK, Mich., Oct. 12 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today announced that it has reassigned responsibility for U.S. and Canadian advertising for its Jeep/Eagle division from CMEKHBB Advertising to Bozell Worldwide, which currently handles Jeep/Eagle advertising in most markets outside of North America.
 Theodor R. Cunningham, Chrysler Executive Vice President - Sales and Marketing and General Manager - Minivan Platform, said, "The quality of the creative product supplied by CMEKHBB has been superb, and I'm happy that Bozell agrees and has decided to employ the entire CMEKHBB Jeep/Eagle Detroit and field office team.
 "Strategically, this decision is consistent with Chrysler's efforts to develop closer relationships with a core group of suppliers, focus our marketing resources as effectively as possible, and better serve the needs of the increasing number of dealers who have both Chrysler/ Plymouth and Jeep/Eagle franchises," Cunningham said.
 Bozell will add Jeep/Eagle domestic advertising to its existing responsibility for Chrysler/Plymouth and Corporate advertising in North America as well as all advertising for Chrysler products sold in 26 foreign countries.
 Bozell Worldwide cited CMEKHBB's outstanding work and successful Jeep/Eagle campaign for the decision to bring all CMEKHBB Detroit and field employees, numbering about 280, into Bozell where they will retain their responsibilities when they become Bozell Worldwide employees on Jan. 1, 1994.
 The Jeep/Eagle team will continue to operate separately from the Chrysler/Plymouth and Corporate teams but will be able to draw upon the resources of Bozell Worldwide.
 "In recognition of the excellent work done by CMEKHBB, and the agency's resolve to make this transition work for everyone, Bozell has created a compensation package that will reward CMEKHBB," said Leo-Arthur Kelmenson, Chairman of Bozell, Jacobs, Kenyon & Eckhardt, parent company of Bozell Worldwide.
 William D. Dunlap, Corporate Chief Executive of CMEKHBB, said, "CMEKHBB will transfer the operations of its Detroit and field offices to Bozell. While unusual, this arrangement with Bozell and Chrysler is beneficial to our people. We have been compensated for this transfer, and will receive additional compensation from Bozell. We are proud of our creative and marketing work for Jeep/Eagle, which dealers have said is among the best in the automotive business."
 Cunningham noted that the decision to consolidate Jeep/Eagle advertising into a single agency makes sense for Chrysler and its Jeep/Eagle dealers. "We believe that this transition strengthens our advertising efforts by combining the considerable talents of the Jeep/Eagle team with the wider scope of Bozell Worldwide's Chrysler activities," Cunningham said.
 -0- 10/12/93
 /CONTACT: Jim Crawford of Chrysler, 313-252-8794/
 (C)


CO: Chrysler Corporation; Jeep/Eagle Division; Bozell Worldwide ST: Michigan IN: AUT ADV SU:

JG -- DE021 -- 1266 10/12/93 16:13 EDT
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Publication:PR Newswire
Date:Oct 12, 1993
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