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CHRYSLER MAINTAINS SALES PACE WITH BEST JULY IN FIVE YEARS

 HIGHLAND PARK, Mich., Aug. 4 /PRNewswire/ -- Chrysler (NYSE: C) total vehicle sales in July of 165,951 represented a 26-percent increase over July 1992. It was the best July performance in five years, and marked the 18th consecutive monthly hike in sales, compared year to year. Total vehicle sales at retail were up 36 percent.
 "Our July performance is a true credit to what can be accomplished while running lean," said Theodor R. Cunningham, Executive Vice President for Sales & Marketing and Minivan Platform General Manager. "The entire enterprise, including Chrysler's suppliers and dealers, has learned how to maintain record-pace sales on much leaner inventories, setting new internal standards for reducing costs dramatically throughout the system."
 Total car sales of 63,780 were up 23 percent over July a year ago. July records were set by Dodge Shadow and Plymouth Sundance, with combined sales of 17,468, and the Dodge Spirit, with sales of 6,648. Chrysler's newest sedans -- Dodge Intrepid, Eagle Vision, and Chrysler Concorde, New Yorker and LHS -- also kept the pace with combined sales of 16,865. It was Chrysler's best July retail sales performance for cars in four years, with 56,603 units -- an increase of 52 percent over July 1992.
 Truck sales totaled 102,171, topping 100,000 for the fifth consecutive month and posting the sixth consecutive monthly sales record and the 24th consecutive monthly sales increase, year to year. Total truck sales were up 27 percent and retail truck sales were up 28 percent, over July 1992. July records were set by Dodge Caravan, at 23,097; Plymouth Voyager at 18,708; Chrysler Town & Country, at 2,552; Jeep Wrangler, at 6,055; and Jeep Grand Cherokee, at 17,841. Combined sales of Chrysler minivans marked the best July ever, and earned the 15th minivan sales record in the past 17 months.
 Total Cars
 1993 1992 Percent Change
 July 1-31 63,780 51,665 +23.4
 Jan. 1-July 31 504,804 379,634 +33.7
 Domestic Cars
 July 1-31 55,948 46,725 +19.7
 Jan. 1-July 31 459,956 343,653 +34.6
 Total Trucks
 July 1-31 102,171 80,145 +27.5
 Jan. 1-July 31 736,749 603,877 +22.7
 Domestic Trucks
 July 1-31 102,083 79,718 +28.1
 Jan. 1-July 31 735,412 601,043 +23.0
 Total Vehicles
 July 1-31 165,951 131,810 +25.9
 Jan. 1-July 31 1,241,553 983,511 +26.9
 Selling Days
 July 1-31 26 26
 Jan. 1-July 31 179 180
 All changes are computed on a daily rate basis.
 -0- 8/4/93
 /NOTE TO EDITORS: Rex L. Franson, Director of Sales & Marketing Planning, will be available today from 3 to 5 p.m. for phone interviews regarding July sales. Please place your requests through the public relations office, 313-956-2894.
 CONTACT: Jim Crawford of Chrysler, 313-252-8794/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

SB -- DE023 -- 9450 08/04/93 14:42 EDT
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Publication:PR Newswire
Date:Aug 4, 1993
Words:493
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