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CHRYSLER CORPORATION ANNOUNCES IT'S ON BOARD FOR THE 21st CENTURY

 HIGHLAND PARK, Mich., Feb. 17 /PRNewswire/ -- Chrysler Corporation (NYSE: C) today announced that it has signed on as the first corporate sponsor of the 21st CENTURY LIMITED. An enormous entertainment and education exposition celebrating the turn of the century, the 21st CENTURY LIMITED, is expected to draw 50 million people during its four-year tour, beginning in January 1996.
 Heralding the turn of the century and a new millennium, the exposition will contain examples of the greatest inventions and technology advances of the 20th century, as well as visions of the future as conceived by Chrysler and six other leading corporations, which are currently being selected to sponsor the exposition. Traveling to 125 cities across 48 states, the 21st CENTURY LIMITED exposition will offer millions of people a first-hand look at the achievements of the past century and the immense potential of the next 100 years.
 "Within an hour's drive of 90 percent of the American population, it's virtually impossible to compare the scope of the 21st CENTURY LIMITED to anything we or any other corporation has done," said John B. Damoose, vice president of marketing for Chrysler.
 The 21st CENTURY LIMITED will feature, on a 32-acre site, an exhibit train displaying historical artifacts which bring to life the major accomplishments of the 20th century, the corporate sponsors' Vision of the Future Pavilions and the 21st CENTURY STAGE OF TOMORROW concert stage.
 "Not only will the Chrysler Pavilion of the Future allow us to tell the American people Chrysler and the automotive industry's history and vision for the future, it will allow us to listen, talk and interact with Americans in their communities," Damoose added.
 "The 21st CENTURY LIMITED is more than just a travelling exposition. It is a journey that takes you through a time tunnel of the 20th century, providing visitors with a once-in-a-lifetime opportunity to re-live the greatest moments of this century and experience diverse visions of the next century," explained Ross E. Rowland Jr., chairman, 21st CENTURY LIMITED.
 Rowland stated that a primary purpose of the project is to send a lasting message about the value of education to the 20 million schoolchildren who are expected to visit the exposition. "We want every girl and boy who visits 21st CENTURY LIMITED to realize that the major accomplishments of the 20th century were a result of individuals who were creative and highly motivated, and that the immense promise of our future depends on their dedication to learning."
 The project will donate an estimated $21 million to create a unique new foundation for education to benefit America's youth, under the guidance of a blue-ribbon panel of corporate, public and private citizens.
 "Our sponsorship and participation in the 21st CENTURY LIMITED will be a major marketing effort from the year 1996 though 2000," said Damoose. "We plan to make this an all-out company effort involving every employee, retiree, dealer and plant community to tell the story of Chrysler Corporation: What we have been, where we are today and what we are striving to become -- the high technology and quality leader in the auto industry -- very simply the best car company in the world."
 -0- 2/17/93
 /CONTACT: Scott Fosgard, 313-956-2894, or Steve Harris, 313-956-3164, both of Chrysler/
 (C)


CO: Chrysler Corporation; 21st CENTURY LIMITED ST: Michigan IN: AUT SU:

ML -- DE013 -- 7376 02/17/93 13:20 EST
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Publication:PR Newswire
Date:Feb 17, 1993
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