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CHRYSLER APPOINTS DISTRIBUTOR FOR CHRYSLER AND JEEP(R) VEHICLES IN ITALY

CHRYSLER APPOINTS DISTRIBUTOR FOR CHRYSLER AND JEEP(R) VEHICLES IN ITALY
 HIGHLAND PARK, Mich., April 21 /PRNewswire/ -- Chrysler Corporation (NYSE: C) and Chrysler Jeep Italia Importazioni S.p.A. announced today that the two companies have signed a distribution agreement for Chrysler and Jeep vehicles in Italy.
 The new Chrysler distribution company is a sister company to Bepi Koelliker Automobili S.r.l., and is part of the Koelliker S.p.A. Group, headed by its President, Luigi Koelliker. Chrysler Jeep Italia Importazioni is based in Milan, and will begin distributing vehicles in Italy in early summer. Initial yearly sales are expected to exceed 3,000 units, with plans to import 30,000 vehicles per year within five years.
 "When it comes to distributors in Italy, Koelliker S.p.A. is the name you want behind your products," said Patrick Smorra, Chrysler General Manager of International Sales and Marketing. "They have the experience and market knowledge to build a strong dealer network, a key element in allowing us to grow. We look forward to a very productive relationship."
 "We believe that Chrysler and Jeep models have great potential in the Italian market with the establishment of a network of dealers providing top quality sales and service to customers," said Mr. Koelliker. "We look forward to joining the Chrysler team, as it expands in southern Europe."
 Chrysler Italia Importazioni will initially sell Jeep Cherokee and Wrangler, and Chrysler Voyager and LeBaron Cabriolet. They plan to add other passenger cars to their lineup in 1993.
 Chrysler returned to the European market in 1988, after a 10-year absence and is now the largest U.S. exporter of vehicles to Europe.
 -0- 4/21/92
 /CONTACT: Tony Cervone of Chrysler, 313-252-8800/
 (C) CO: Chrysler Corporation; Chrysler Jeep Italia Importazioni S.p.A. ST: Michigan IN: AUT SU: JVN


ML -- DE013 -- 0589 04/21/92 11:27 EDT
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Publication:PR Newswire
Date:Apr 21, 1992
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