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CHRYSLER ANNOUNCES NEW PASSENGER CAR FOR JAPAN

 TOKYO, Oct. 20 /PRNewswire/ -- Chrysler Corporation President Robert A. Lutz today announced the company will export the Chrysler Vision to Japan beginning in the first quarter 1994, as the first step in the launching of Chrysler passenger cars in Japan.
 In a speech to domestic Japanese and foreign media at the Foreign Correspondents Club of Japan, Lutz refuted the recent JAMA report, citing limited access and restrictive distribution and homologation systems as the main reasons for the minimal market share imports maintained in Japan -- not inadequate marketing efforts by American car makers as the JAMA report asserted.
 Lutz told the audience that Chrysler's right-hand drive Jeep(R) Cherokee, the Grand Cherokee and now the Chrysler Vision are excellent examples of Chrysler putting "its best foot forward" in Japan.
 "The Vision best exemplifies Chrysler's new products. Its engineering, design and manufacturing attributes make it a world-class vehicle that can hold its own in any market," said Lutz.
 Lutz indicated that if the Vision was successful, Chrysler could introduce more "mainstream" right-hand drive models in the future.
 "If we can get some access ... get customers, media and government leaders to accept Vision as the vehicle it truly is, then I can see Chrysler taking further steps with right-drive vehicles in the future."
 "We're being realistic, though," said Lutz. "We know that the Vision will appeal to a select number of Japanese customers, but this is a prime opportunity for the Japanese market to become more familiar with the high quality and superb dynamics of our newest products.
 Chrysler began exporting vehicles to Japan in 1989. Sales through September 1993 reached 4,236 units. Total 1992 sales were 1,268 units.
 "With the introduction of the right-hand drive Jeep Cherokee, we've seen our sales more than triple here in Japan. However, we're still not at an adequate market share," said Lutz.
 "The Vision meets the next market challenge by proving that an American passenger car can offer world-class quality. Now, we're watching for the success of these products to see if increasing our investment for the Japanese market can be justified," he said.
 Chrysler (NYSE: C) will distribute the Vision through its existing distributor, Chrysler Japan Sales, Ltd. (CJSL). CJSL's retail outlets have yet to be determined. Other Chrysler products sold in Japan include the Viper RT/10 -- the powerful all-American sports car -- and the Jeep Wrangler. The Cherokee is the only American right-hand drive built-up export to Japan.
 -0- 10/20/93
 /CONTACT: Tony Cervone of Chrysler, 313-252-8800/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

ML -- DE008 -- 4438 10/20/93 09:35 EDT
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Publication:PR Newswire
Date:Oct 20, 1993
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