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CHRYSLER ANNOUNCES FIRM 1994 MODEL YEAR PRICING

 HIGHLAND PARK, Mich., Oct. 22 /PRNewswire/ -- Firm prices of Chrysler's (NYSE: C) 1994 cars and trucks increased an average of 1.9 percent or $377 over comparably equipped 1993 models. The firm prices, which are effective this week, replace tentative 1994 model year prices announced in late July.
 On a comparably equipped basis, firm prices of Chrysler's 1994 passenger cars increased 2.9 percent or $548 versus 1993 models. Trucks (including minivans and Jeep(R) vehicles) increased 1.5 percent or $305 compared with 1993.
 Chrysler said the increases principally reflect the addition of Federally mandated items and increased business costs, such as health care costs.
 The 1994 price increase remains considerably less than the rate of the CPI in spite of the significant role that Federal regulations such as passenger side passive restraints, side impact protection, emission control systems and non-CFC refrigerants play this year.
 Destination charges were not increased.
 -0- 10/22/93
 /CONTACT: Karen M. Stewart of Chrysler, 313-956-1881/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

KE -- DE015 -- 5749 10/22/93 13:01 EDT
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Publication:PR Newswire
Date:Oct 22, 1993
Words:180
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