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CHRYSLER ANNOUNCES 1994 TENTATIVE PRICES

 HIGHLAND PARK, Mich., July 29 /PRNewswire/ -- Chrysler Corporation (NYSE: C) announced today that tentative prices of its 1994 model domestic passenger cars and trucks will increase an average of 1.2 percent or $244 over comparably-equipped 1993 models.
 On a comparably equipped basis, passenger cars will increase 1.8 percent or $341 and trucks, including minivans, will increase 0.9 percent or $193 when compared to 1993 models.
 Chrysler said the increase in 1994 tentative prices principally reflects the addition of federally mandated items and increased business costs.
 Federally mandated equipment such as passenger side passive restraints, side impact protection, emission control systems and non-CFC refrigerants made up approximately 70 percent of the total domestic passenger car increase with economic factors generating the remaining portion.
 As has been the case for the past seven years, Chrysler's increase remains under the Consumer Price Index and is expected to be competitive with domestic automakers and below Japanese manufacturers' pricing actions.
 "We've been working hard to deliver value in our products," said Theodor R. Cunningham, Chrysler Executive Vice President - Sales & Marketing and General Manager - Minivan Operations. "By that I mean we want to give our customers the vehicles they want -- equipped the way they want them -- at a competitive price.
 "Today's pricing announcement shows we are at about one-third the rate of CPI in spite of the significant role that Federal regulations play this year."
 The base prices for 1994 models range from $8,806 for an entry-level Dodge Shadow/Plymouth Sundance and to $30,283 for the Chrysler LHS.
 The Chrysler LeBaron Convertible, the best selling convertible in America, has been made an even better value for 1994 with a price reduction of $(2,832) or 16.2 percent from a comparably equipped 1993 model. The 1994 tentative base price of $16,999 includes such new standard equipment as a passenger-side airbag, air conditioning, a 3.0-liter V-6 engine, four-speed automatic transmission and an AM\FM stereo cassette radio.
 Destination charges were unchanged.
 Firm prices will be announced this fall in conjunction with the sales launch of 1994 models.
 -0- 7/29/93
 /NOTE TO EDITORS: E. Thomas Pappert, Chrysler Vice President - Sales, will be available for telephone interviews on 1994 tentative prices from 2-3 p.m. today, Thursday, July 29. CONTACT: Karen Stewart, Chrysler Media Relations Manager, 313-956-1881, to schedule an interview./
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

SM -- DE009 -- 7434 07/29/93 11:02 EDT
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Publication:PR Newswire
Date:Jul 29, 1993
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