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CHRYSLER'S SMALL CAR PLATFORM TEAM RECEIVES RECOGNITION FROM SOUTHWEST CEO COUNCIL IN HOUSTON

 HOUSTON, Sept 24 /PRNewswire/ -- Chrysler Corp.'s (NYSE: C) innovative team concept continues to receive the attention of business leaders across the country.
 Robert P. Marcell, general manger of the Small Car Platform Team, today accepted the "Special Distinguished Achievement Award for 1993" from the Southwest CEO Council on behalf of the team responsible for the development of Chrysler's new small car, the Neon.
 "It is the first time a non-CEO or a team was ever offered the award," said John H. DeMichele, chairman of the council. "It was felt by our directors that the Neon represents a whole new strategy of manufacturing, marketing and employee relationships that should not only be rewarded, but needed by all CEOs. The team is a model for the future."
 The award, voted on by a committee of nationally recognized CEOs, was based upon Chrysler's outstanding team strategy for developing and manufacturing America's first truly profit-oriented and economically conceived competitive world-class automobile in its market segment.
 "We're very proud of this award," said Marcell. "The Neon is an example of what can happen when people are given a challenge and work together toward a common goal."
 The Southwest CEO Council is made up of small to medium-sized companies from Tulsa, Okla., to Harlingen, at the southern tip of Texas, with sales from about $10 million to $1 billion annually.
 -0- 9/24/93
 /CONTACT: Terri Houtman, 313-576-8092, or T. Kowaleski, 313-576-8099, both of Chrysler/
 (C)


CO: Chrysler Corporation; Southwest CEO Council ST: Michigan, Texas IN: AUT SU:

ML -- DE005 -- 5316 09/24/93 09:14 EDT
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Publication:PR Newswire
Date:Sep 24, 1993
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