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CHRYSLER'S COMMITMENT TO EDUCATION HIGHLIGHTED IN SUCCESS OF THE FIRST YEAR OF THE CHRYSLER LEARNING CONNECTION

 HIGHLAND PARK, Mich., Oct. 26 /PRNewswire/ -- Chrysler Corporation (NYSE: C) made free education materials, which included a video and booklet, available to more than 134,000 educators and families through The Chrysler Learning Connection program this year.
 The purpose of the program is to focus on the vital "connection" between reading at home and succeeding at school. The program, launched in the fall of 1992, is a collaboration between The American Federation of Teachers (AFT) and the Association for Supervision and Curriculum Development (ASCD).
 Elements of the program included:
 -- An in-school educators kit promoting classroom reading, as well as activities to encourage reading at home, was distributed to more than 64,000 principals -- every public, private and parochial elementary school in the country. An additional 10,000 kits were used by AFT and ASCD members.
 -- The Chrysler Learning Connection also provided financial support for individual school programs that encouraged reading activities within families. Chrysler awarded $100,000 to schools through 50 $1,000 Chrysler Family Reading Grants and another 50 $1,000 awards to school libraries through a sweepstakes program. Chrysler received more than 91,000 entries to the sweepstakes.
 -- A national advertising campaign focusing on ways parents can help their children learn to love reading and offering tips on ways to encourage reading through daily activities. Three different special editorial sections appeared in 12 national consumer publications.
 -- A free video and booklet on reading was provided by more than 60,000 families throughout the United States.
 Due in part to the response to the first year of the Chrysler Learning Connection, a second year of the program will be announced and kicked off at a news conference on Nov. 16, during National Education Week, in Washington, D.C.
 The Chrysler Learning Connection is one component of Chrysler Corporation's organized commitment to education. Chrysler's investment of human and financial resources to enhance American education includes programs like Chrysler's World of Work, Running Start, and support for diverse education programs around the country through The Chrysler Corporation Fund.
 -0- 10/26/93
 /CONTACT: Andrea Wood, 312-836-7133, for Chrysler/
 (C)


CO: Chrysler Corporation ST: Michigan IN: AUT SU:

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Publication:PR Newswire
Date:Oct 26, 1993
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