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CHRISTMAS IN JULY FOR 100 NEW ENGLAND COMPANIES: HARRODS AND MASSPORT UNWRAP A $3 MILLION CHRISTMAS PRESENT FOR LOCAL RETAILERS

CHRISTMAS IN JULY FOR 100 NEW ENGLAND COMPANIES: HARRODS AND MASSPORT
 UNWRAP A $3 MILLION CHRISTMAS PRESENT FOR LOCAL RETAILERS
 BOSTON, July 17 /PRNewswire/ -- The uniformed "Greenmen" of Harrods department store of London greeted visitors at the Transportation Building today, where 50 New England companies showcased the goods that Harrods will be selling this Christmas in London, part of a joint promotion by Harrods department store and the Massachusetts Port Authority (Massport).
 According to Massport officials, London's famous Harrods department store is purchasing over $3 million worth of local goods from 100 companies -- whose names were announced at a press conference today -- for a six-weeklong Christmas promotion featuring New England products and vacation information.
 "Harrods sets the world standard for innovative and exciting retailing, and we're pleased to bring them the best of New England," said Alden S. Raine, Massport's executive director. "This joint venture means exports for New England, and it means more jobs for our citizens, as some participating companies will be adding workers as a result of this promotion." The vast majority of the products will be shipped through Logan International Airport and the Port of Boston.
 The participating Massachusetts companies announced today include Nanco Toys of Chelsea, Harbor Sweets of Salem, Ocean Spray Cranberries, Inc., of Middleboro and Inkadinkadoo of Boston. Overall the 100 companies reflect small- to large-size businesses and distinctively New England specialties from furniture to lobster bisque.
 The store's chairman, Mohamed Al Fayed, said that he was delighted that Harrods' customers will be experiencing a real New England Christmas in Old England, given the shared heritage between the U.K. and New England. "We hope that the promotion will enchant Londoners and provide a welcome touch of nostalgia for Americans living in, or visiting, Britain. Harrods customers come from all over the world and the store will be a superb shop window for the best New England has to offer."
 "Massport was made aware of Harrods' desire to host a New England Christmas promotion through the American Embassy," added Raine. "Massport has had an office in London for nearly a decade, as the U.K. has always represented an important trade and travel market for New England."
 Massport's Trade Development unit works with more than 600 local companies to foster exports of New England products. The trade unit participates in a number of international trade shows and overseas promotions. In the last two years, Massport has taken local companies to the Toronto furniture show, the Kobe Japan Home Show and numerous food shows. The Harrods Christmas promotion is part of Massport's ongoing international efforts with small companies.
 -0- 7/27/92
 /CONTACT: Isaac T. Graves of Massport Public Affairs, 617-973-5600, and Janie Papps of Harrods Ltd., 508-468-5045/ CO: Massport; Harrods Ltd. ST: Massachusetts IN: REA TRN SU: JVN


CN -- NE006 -- 0160 07/17/92 10:46 EDT
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Publication:PR Newswire
Date:Jul 17, 1992
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