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CHOCK FULL O' NUTS INTRODUCES NEW CHOCK O'CCINO ICED CAPPUCCINO PROMOTION ON RADIO

 CHOCK FULL O' NUTS INTRODUCES NEW
 CHOCK O'CCINO ICED CAPPUCCINO PROMOTION ON RADIO
 NEW YORK, June 12 /PRNewswire/ -- Chock full o' Nuts Corporation (NYSE: CHF) announced today that this summer the company will initiate new promotions for its iced cappuccino beverage, Chock o'ccino. On May 28, New York metropolitan area radio stations, including WQCD, WINS and WFAN (Imus) among others, began broadcasting four new radio spots. Listeners from Connecticut, the Hampton and the Jersey shore will discover that Chock o'ccino is, "What you want when you don't know what you want."
 This radio effort, developed by Chock Full o' Nuts' advertising agency TBWA, will include local consumer radio promotions including the "Chock o'ccino Iced Cappuccino Beach Watch," a program that reports beach conditions and special events. Also, listeners will tune into the latest word on Hollywood's hottest releases on the Chock o'ccino Iced Cappuccino "At the Movies Review."
 The stations will be giving away T-shirts, beach towels and beach coolers along with "Movie Goody" baskets filled with candy, popcorn and movie tickets to contest winners throughout the summer. Chock o'ccino samples will also be provided at numerous local events.
 In addition, 30/30 radio promotions produced in conjunction with the trade will be broadcast over a ten-week-period which began in early June.
 Chock full o' Nuts Corporation roasts, packs and markets regular, instant and decaffeinated coffees under the Chock full o' Nuts label. Its best known coffee product is its premium, vacuum-packed, all-method grind coffee. Hillside Coffee of California, a leading roaster, distributor and marketer of specialty whole bean coffees provides a unique direct store delivery and full service merchandising program to supermarkets utilizing attractive end-of aisle, free-standing display kiosks with self-service grinders.
 The company is also one of the largest marketers of food service and private label coffees, teas and related beverage products. Through Jimbo's Jumbos, the company is the number one supplier of consumer packaged in-the-shell peanuts in the United States. In December 1991, Jimbo's Jumbos successfully completed an initial public offering of its securities.
 -0- 6/12/92
 /CONTACT: A. J. Fazzari, senior vice president of Chuck full o' Nuts, 212-532-0300, or Cynthia A. Bond of Silverman, Heller & Bond, 212-682-9222, for Chuck full o' Nuts/
 (CHF) CO: Chock full o' Nuts Corporation ST: New York IN: FOD SU: PDT


SH-OS -- NY050 -- 9782 06/12/92 15:31 EDT
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Publication:PR Newswire
Date:Jun 12, 1992
Words:391
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