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CHILDREN'S MARKETING GURU DR. JAMES MCNEAL ADVISES HOTEL PROFESSIONALS AT BEST WESTERN CONVENTION

 PHOENIX, Oct. 11 /PRNewswire/ -- Pioneering a new market in the study of children's consumer behavior, widely quoted expert Dr. James U. McNeal will apply his theories to the hotel business in an address at the Best Western International convention in Las Vegas on Oct. 19-22, 1993.
 Speaking on Thursday, Oct. 21, Dr. McNeal's remarks about "kids as customers" will coincide with the unveiling of a major innovative family marketing program by the world's largest hotel chain. A new Best Western's kids' program will be launched in January 1994.
 Well-known for his research tracking the income, saving and spending patterns of four- to 12-year-olds, Dr. McNeal has consulted in the area of children's consumer behavior with such major firms as AT&T, General Mills, Kodak, Proctor & Gamble, Fox Broadcasting and Disney. His research also focuses on children's perception of product/brand offerings and how they influence family spending.
 "Kids As Customers: A Handbook of Marketing to Children" is the most recent of Dr. McNeal's eight books and more than 50 articles on the subject. He is professor of marketing at Texas A&M University in College Station, Texas where he teaches courses in marketing and consumer behavior.
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 /CONTACT: Nancy Vaughan, director-corporate communications, 602-957-5751/


CO: Best Western ST: Arizona IN: LEI SU:

JB-MF -- LA014 -- 0669 10/11/93 12:14 EDT
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Publication:PR Newswire
Date:Oct 11, 1993
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