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CHICK-FIL-A SHATTERS NUTRITION BARRIER WITH ITS NEW GRILLED 'N LITES(TM) CHICKEN

 CHICK-FIL-A SHATTERS NUTRITION BARRIER WITH ITS NEW
 GRILLED 'N LITES(TM) CHICKEN
 ATLANTA, March 19 /PRNewswire/ -- Chick-fil-A, Inc., today set a new benchmark for nutrition in quick-service menu items by introducing the lowest calorie, lowest fat entree available in the fast-food industry.
 The new product, called Chick-fil-A Grilled 'n Lites(TM), boasts less than one gram of fat and less than 50 calories per one skewer serving. In addition, Grilled 'n Lites falls far below the U.S. government recommended daily level of less than 30 percent of calories from fat, coming in with an astounding 16 percent of calories from fat per serving. By comparison, the next lowest, non-Chick-fil-A(a) quick-service entree from a major chain registers 26 percent of calories from fat, and McDonald's McLean Deluxe burger's figure is 28 percent.
 "We truly feel we have pioneered a new category of quick-service food," said S. Truett Cathy, founder and chairman of Chick-fil-A. "Chick-fil-A's chicken sandwiches and nuggets consistently lead the industry in overall quality ratings and now Grilled 'n Lites significantly adds to our nutrition-leading menu."
 In addition to being low in fat, the product is extremely high in protein. Grilled n' Lites are made from the breast tenderloin, the choicest part of the chicken, which is almost entirely protein. Each tenderloin is marinated and chargrilled to seal in flavor. Two breast tenderloins are served on a wooden skewer for ease of eating. A two- skewer order will cost $1.95.
 Perhaps as important as nutritional value and price is good taste. According to research conducted in test markets, Grilled n' Lites received the highest taste rating of any new Chick-fil-A product -- 4.2 on a one to five scale, where five is excellent.
 "Grilled 'n Lites underwent extensive testing in 35 Chick-fil-A restaurants and response from customers has been outstanding," said James L.S. Collins, president of Chick-fil-A. "In addition to liking the taste, consumers like the convenience of being able to eat the chicken directly off the skewer.
 "Our test markets also provided two additional findings that are very pleasing. The Grilled 'n Lites product attracted significant numbers of new, first-time Chick-fil-A customers, and we did not anticipate the level of positive response to the product from mature adults," added Collins.
 Served two skewers per order, a 2.7-ounce Grilled 'n Lites order is ready to eat and can be accompanied with Chick-fil-A's dipping sauces. The new product is featured in a "Lite Trio" combination consisting of a two-skewer order with a tossed salad (with Lite Italian dressing) and a medium diet soft drink that totals only 142 calories and 2.96 grams of fat. It also is available in Chick-fil-A Value Meals.
 "Consumers are looking for low-calorie, low-fat foods that are convenient, inexpensive and taste good. Grilled 'n Lites fills that need," said Collins.
 Chick-fil-A is the nation's third-largest quick-service chicken company -- after Kentucky Fried Chicken and Copeland Enterprises (Popeye's and Church's). With 460 restaurants in 31 states, the chain reported record 1991 sales of $324.5 million, a 7.3 percent increase over 1990.
 (a) Percentages of calories from fat for the Chick-fil-A Chargrilled Chicken Sandwich(R) is 17 percent and the original Chick- fil-A(R) Chicken Sandwich is 21 percent.
 -0- 3/19/92
 /CONTACT: Don Perry of Chick-fil-A, Inc., 404-765-8038/ CO: Chick-fil-A, Inc. ST: Georgia IN: LEI SU: PDT


BR-BN -- AT004 -- 9565 03/19/92 10:03 EST
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Date:Mar 19, 1992
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